Bi Case Study
Introduction:
The following three cases discuss information management within three very different types of organizations: (1) a national, online manufacturer/retailer of clothing and sportswear; (2) a major integrated healthcare provider; and (3) a global architectural design and construction firm. Consider each organization in terms of its information management needs at the following three levels of operations:
• transacting – operational needs • management and control needs • planning, transformation, and innovation needs
From this perspective, consider the following questions for each case study:
1. What information is critical at each level of operations? 2. How is this information collected/created? 3. What role(s) does either data-driven decision making (DSS systems) or knowledge management (KMS systems) play in each of these scenarios? 4. What are the challenges associated with accessing and leveraging business intelligence (BI) - either data-driven or knowledge-based within each enterprise? 5. What are the paybacks from the successful uses of BI?
Case 1: CUSTOM MADE APPAREL AND INDIVIDUALIZED SERVICE AT LANDS’ END
[adapted from the article by Blake Ives and Gabriele Piccoli, Communications of the Association for Information Systems (Volume 11, 2003)79-93]
A Kurt Salmon and Associates study in 1997 found that 36% of consumers were willing to pay 12 to 15% more for custom apparel and footwear. Shoe and jean’s manufacturers were among the first to extend customization to apparel, much of it targeting teens. A privately held Internet Company, Customatix, offered sneakers in thousands of combinations of colors, logos, graphics and materials. In 1999, Nike introduced their version of customized sneakers; by 2002 customization accounted for 20% of pairs purchased from the firm’s web site. Levi Strauss was program, which allowed customers to visit a Levi’s store to be measured
The following three cases discuss information management within three very different types of organizations: (1) a national, online manufacturer/retailer of clothing and sportswear; (2) a major integrated healthcare provider; and (3) a global architectural design and construction firm. Consider each organization in terms of its information management needs at the following three levels of operations:
• transacting – operational needs • management and control needs • planning, transformation, and innovation needs
From this perspective, consider the following questions for each case study:
1. What information is critical at each level of operations? 2. How is this information collected/created? 3. What role(s) does either data-driven decision making (DSS systems) or knowledge management (KMS systems) play in each of these scenarios? 4. What are the challenges associated with accessing and leveraging business intelligence (BI) - either data-driven or knowledge-based within each enterprise? 5. What are the paybacks from the successful uses of BI?
Case 1: CUSTOM MADE APPAREL AND INDIVIDUALIZED SERVICE AT LANDS’ END
[adapted from the article by Blake Ives and Gabriele Piccoli, Communications of the Association for Information Systems (Volume 11, 2003)79-93]
A Kurt Salmon and Associates study in 1997 found that 36% of consumers were willing to pay 12 to 15% more for custom apparel and footwear. Shoe and jean’s manufacturers were among the first to extend customization to apparel, much of it targeting teens. A privately held Internet Company, Customatix, offered sneakers in thousands of combinations of colors, logos, graphics and materials. In 1999, Nike introduced their version of customized sneakers; by 2002 customization accounted for 20% of pairs purchased from the firm’s web site. Levi Strauss was program, which allowed customers to visit a Levi’s store to be measured