Bethune Case Study
Gordon Bethune case study
Manager skills.
Motivation- Gordon Bethune ensured that each employee would receive a cheque for $65 every month that Continental was in the top five in on-time performance and a $100 cheque every month if they were in the top 3 for on-time performance.
Communication –Gordon made a toll free number for all the co-workers so that if they had a complaint or issue they could address it. He also gave out his personal voicemail number and would usually return them.
Treat Everyone Equal- Gordon always refers to the people he works with as his co-workers and nothing less.
Goal Setting- Gordon set a goal to strive toward being a profitable company and he would do anything to do so. He changed payments for pilots from fuel savings to on-time performance which decreased flight time and on schedule stats.
Leader Skills
Open to change- Bethune was always open to change and took everyone’s opinion into account.
Conclusion
Overall I think Gordon Bethune was a very good manager and had all the skills to do so. He brought a failing company from the bottom to the top and to this day they are still a great success
Done by: Dylan
Continental Airlines Takes Off
Gordon Bethune: Leader, Manager, or Both?
Read the following case study. In ½ page describe the qualities, skills, and abilities that make people good leaders and managers and give specific examples to show how Gordon Bethune demonstrates the leadership and management qualities, skills, and abilities that you discussed above. Based on the information in the case study, explain whether you would want to work for Bethune or not.
For years Continental Airlines was a company going nowhere. The firm was wallowing in red ink and had perhaps the poorest reputation of any carrier in the airline industry. For example, the company lost $2.4 billion in 1990 alone, and many business travelers routinely refused to fly Continental. The airline also went through two bankruptcies and a
Manager skills.
Motivation- Gordon Bethune ensured that each employee would receive a cheque for $65 every month that Continental was in the top five in on-time performance and a $100 cheque every month if they were in the top 3 for on-time performance.
Communication –Gordon made a toll free number for all the co-workers so that if they had a complaint or issue they could address it. He also gave out his personal voicemail number and would usually return them.
Treat Everyone Equal- Gordon always refers to the people he works with as his co-workers and nothing less.
Goal Setting- Gordon set a goal to strive toward being a profitable company and he would do anything to do so. He changed payments for pilots from fuel savings to on-time performance which decreased flight time and on schedule stats.
Leader Skills
Open to change- Bethune was always open to change and took everyone’s opinion into account.
Conclusion
Overall I think Gordon Bethune was a very good manager and had all the skills to do so. He brought a failing company from the bottom to the top and to this day they are still a great success
Done by: Dylan
Continental Airlines Takes Off
Gordon Bethune: Leader, Manager, or Both?
Read the following case study. In ½ page describe the qualities, skills, and abilities that make people good leaders and managers and give specific examples to show how Gordon Bethune demonstrates the leadership and management qualities, skills, and abilities that you discussed above. Based on the information in the case study, explain whether you would want to work for Bethune or not.
For years Continental Airlines was a company going nowhere. The firm was wallowing in red ink and had perhaps the poorest reputation of any carrier in the airline industry. For example, the company lost $2.4 billion in 1990 alone, and many business travelers routinely refused to fly Continental. The airline also went through two bankruptcies and a