Best Western international is the largest hotel company operating under a single company brand name with 4,200 independently owned and operated hotels. Western employed over 1,076 people and offers more than 316,095 quality guest rooms located in 80 countries and territories throughout the world. The Western founded in 1946 by M.K. Guertin, a California-based hotelier with 23 years of experience in the lodging industry. By 1963, Best Western was the largest chain in the industry with 699 member hotels and 35,201 rooms. In 1964, when Canadian hotel owners joined the system, Best Western took the first step toward global expansion. Nature of the Business is a membership organization incorporated as a non-profit organization. The Company is an association of member hotels established solely to provide revenue generating opportunities and the advantage of purchasing power to benefit its members. One of the reasons for success for the Best Western is their unique business model. Unlike other franchise companies, their property owners own the brand. They all focused on driving value to the brand and ensuring the long-term success of Best Western. Another part of the formula to their success is their spirit of caring which was parts their organizational culture. One of Best Western’s saying is “Treat your guests like family”. Best Western’s vision is to have their company have the ultimate customer satisfaction. Once costumers are service by this company majority of the time it forms into a long-term relationship. With this, they are inspiring their staff to create emotional connections with their guests.
The Best Western Marina Wadi El Dome Resort Hotel is located in an exclusive spot in the Suez Gulf. Best Western has a strong focus on marketing the brand. The company continues to innovate and enhance both the business and leisure travel experience. Some of the company’s key marketing partners are NASCAR and driver Michael Waltrip, American Automobile Association/Canadian Automobile Association and MasterCard. The Western is all about expanding the company by any means necessary. Best Western has high-speed internet access throughout the hotel and at the same time created a Best Western Travel Card. The card is a gift card that used to pay accommodations and related incidentals at Best Western hotel worldwide. Best Western even decided to team up with NASCAR to become the sport’s first ever-official hotel. The Best Western will gain from NASCAR marketing and promotional initiatives and NASCAR will gain special room rates and loyalty program.
The Western is the first mid-scale hotel company in the world to offer a prepaid Travel Card. Used by guests to pay for both accommodations and related incidentals, such as room service and phone charges; the Card accepted is at 4,200 Best Western hotels worldwide. It is available for purchase in U.S. dollars, Canadian dollars, and Euros, as well as a variety of other currencies, and is offered in any denomination between $25 and $1,000
Best Western is goal to become stronger in the market place, so they decided to develop, promote, and execute worldwide travel agency sales & marketing activities through the traditional agency. The company will be more involved with annual travel agency chain, consortia programs, promotions, and marketing strategies. Best Western International is the world’s largest hotel chain. There are over 1,000 of the Best Western properties and each receives a three-diamond rating. Nearly 90 percent of their hotels in Europe are rated three or four-stars. Over 90 percent of Best Western’s hotels are in the U.S and Canada; 4,200 properties are in 80 countries worldwide. There are 1,312 in Europe, 75 in Asia and the Middle East, 265 Australia, New Zealand and the South Pacific, 43 South and Central America, 6 Africa, and 2,395 in North America. In 2006, Best Western celebrated its 60th anniversary, in that year their financial and operational standpoint. They...
Please join StudyMode to read the full document