Best Snacks Problem Solution
Running head: PROBLEM SOLUTION: BEST SNACKS INC.
Problem Solution: Best Snacks Inc.
Taleish M. Daniels
University of Phoenix
Problem Solution: Best Snacks Inc. “Best Snacks, Inc., a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,” (University of Phoenix, 2010, ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution.
Describe the Situation
Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s
Problem Solution: Best Snacks Inc.
Taleish M. Daniels
University of Phoenix
Problem Solution: Best Snacks Inc. “Best Snacks, Inc., a 150-year-old company which has been held publicly for more than 100 years, has traditionally held the number one or two positions in the snack market, providing an excellent and stable investment for stockholders. But in the past several years, Best Snacks sales have been slipping, market share has decreased and, particularly in the past two years, stock prices have taken a dive. This year, the company will finish a very weak second, and with several smaller competitors emerging as major players in the snack industry, Best Snacks is in danger of losing its long-held premier standing in the snack market,” (University of Phoenix, 2010, ¶ 2). In addition to these issues, the employees at Best Snacks are unsettled and feeling as if management does not value their opinions and has not done a good job of promoting innovation. In order to succeed, Best Snacks must tackle the challenges of its failing product line as well as find a way to bring the internal climate with employees back to a state of resolution.
Describe the Situation
Issue and Opportunity Identification Best Snacks is facing a number of issues. Declining sales, complacency, and a lack of motivation within the employees due to the absence of manager support have all contributed to the current state. By taking a close look at its competitors and studying other successful organizations the leadership at Best Snacks can retain some of its previous success. Capitalizing on the new changes in leadership, Best Snacks has the opportunity to restructure their organization in a way that will foster an environment of creativity and innovation. As stated, both sales and market share at Best Snacks has seen a decline. The opportunity presented is for the leadership at Best Snacks to evaluate the organization’s
References: Daniels, T., Watts-Holley, J., Mobley, A., Rauschenbach, L.. (2010). Best Snacks Benchmarking Worksheet Davila, T., Estien, T.J., & Shelton, R. (2006). Making Innovation Work: How To Manage It, Measure It, and Profit From It Jantsch, J. (2009). 4 Metrics For Measuring Success: 4 key metrics can help you determine if your brand-building is working. Retrieved from University of Phoenix. (2010). Best Snacks Scenario. Retrieved from University of Phoenix, MMPBL550 - CREATIVITY, INNOVATION, AND ORGANIZATIONAL DESIGN website. | | |Shelton, 2006, p. 51). | |There have been no product or service |Design new marketing methods that are |Successful organizations tend to become complacent and | |implement creative ideas. | |potential for organizational learning (explorative and | | | |exploitative) to take place, (Jones, 2004, p | | |collaboration between the technology and business | | | |folks, (Davila, Epstien, & Shelton, 2006, p