Best Buy Business Case Outline

Topics: Retailing, Brand, Best Buy Pages: 4 (959 words) Published: November 6, 2012
I. Best Buy:Executive Summary
a. Short review and history
Best Buy Co. is a multinational retailor of consumer electronics, home office products, entertainment software, appliances, and related services. The company recorded revenues of $50,272 million FY2011, an increase of 1.2% over FY2010. With the 5.4% decrease in operating profit, 3% decrease in net profit, and subsequently the decrease in net earnings, Best Buy’s founder and chairman decided something needed to be done. Dick Schulze announced that he wanted to take the chain private with an offer of $24 to $26 per share. With this task, challenges ensue, and our team has provided the following recommendations for a strategy overhaul in Best Buy’s operations. b. Recommendation 1

Evaluate online strategies. Best Buy Mobile is one of the company’s fastest growing areas. Exhibit 10 shows the opportunity in building this brand and encouraging a campaign with strong customer service through an accompanied online presence. c. Recommendation 2

II. Industry Analysis
d. Exhibit 1: Dominant Economic Features
i. Market size and growth rate
ii. Number of rivals
iii. Scope of competitive rivalry
iv. Number of buyers
v. Pace of Technological change
vi. Standard products
vii. Vertical integration
e. Exhibit 2: Five Forces Analysis
viii. Rivalry:High/Low/Moderate
ix. Supplier Power:High/Low/Moderate
x. Buyer Power:High/Low/Moderate
xi. Threat of New Entrants: High/Low/Moderate
xii. Threat of Substitutes: High/Low/Moderate
f. Exhibit 3: Driving Forces
g. Exhibit 4: Key Success Factors
III. Competitor Analysis-
h. Exhibit 5: Competitor Overview
Major competitors to Best Buy include Amazon, OfficeMax, RadioShack, Sears, Wal-Mart, Office Depot, Circuit City, Conn’s, hhgregg, and Target. i. Exhibit 6: Financial Data Comparison...
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