Best Buy

Topics: Best Buy, Geek Squad, Online retail companies of the United States Pages: 3 (753 words) Published: July 27, 2013
Shana mauroner

Best Buy Co. Inc.

* International segment
* Brands
* Electronics
* Geek Squad
* Strategic partnerships with a series of acquisitions
* Advertising
* Supply chain
* Internet Presence
* Brian Dunn
* Knowledgeable employees

* Repair services
* Market resiliency
* Strategic acquisitions
* Installation services
* Customer educating

Core capabilities:
* Brands
* Strategic Acquisitions
* Strategic Advertising
* Product services
* Internet sales

Finding of fact one: How can Best Buy maintain innovative products, while facing increased competition such as Wal mart.

Best Buy saw its largest rival, circuit city, go bankrupt, However, a new archrival , Wal- Mart , was expanding into consumer electronics and stepping up competition in a price war Wal-Mart hoped to win Best Buy needed to face the competition not by lowering prices, but by coming up with something really different. Best Buy needs to determine the correct path to improve its ability to differentiate itself from competitors such as Wal-Mart, office max Etc. First, Best Buy would need to continue to cut prices. Consumer electronics shoppers are really looking for are the lowest priced products. The company should focus on more high-end products and new interactive features to differentiate itself from the big box atmosphere at Wal-Mart. Best Buy could Meet with their Research and development team and produce their own line of electronics, like the tablet or kindle but offer certain APPS that only Best buy can offer. Best Buy should strengthen their online presence. Instead of charging shipping- they could offer Site to store orders, but don’t exclude certain products. Best buy should continue to improve their Geek squad segment. They could develop a new software product such as their own anti-virus software. Best Buy “Geek Squad”, right now offers on-line technical...
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