Case Study: Bertelsmann China

Satisfactory Essays
2008 ACADEMIC CASE STUDY SERIES
Bertelsmann China: Supply Chains for Books (B)

An Academic Learning Case Study written for the
Council of Supply Chain Management Professionals

Professor Stephan M. Wagner, WHU – Otto Beisheim School of Management
Andreas Breiter and Gunnar Froh

**Professor Stephan M. Wagner, WHU – Otto Beisheim School of Management, Andreas Breiter and Gunnar Froh prepared this case to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality.
Copyright © 2007. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means – electronic, mechanical, photocopying, recording, or otherwise – without the permission of the supervising author.

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Bertelsmann China: Supply Chains for Books (B)
It was one week before New Year’s Eve 2006 and Liu Feng, a supply chain coordinator with
Bertelsmann China, was sitting in its Shanghai headquarters. The noise from the outside was distracting and since nothing but smog seemed to enter the open windows, it was becoming almost impossible to concentrate.
Liu knew that time was of the essence – he had to present a detailed report to the vice president on
how

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