Bernie Liu, an architect by profession, is an entrepreneur at heart with a dream and a vision.
In 1986, right after the People Power Revolution, Bernie together with close friends from college and supported by his family who were then garments manufacturers, conceptualized, produced and marketed an initial product line of one-sized T-shirts with catchy prints–all targeted at the youth market. And so Penshoppe was born!
Today, the merchandise mix of Penshoppe, the anchor brand of Golden ABC Inc., a Cebu-based corporation where Bernie serves as the chief executive officer, boasts an extensive collection of casual wear that lives up to international standards of quality fabrics and exciting designs. It likewise features basic and fashionable accessories. It even offers body and bath personal care products. Currently, it has 80 company-owned boutiques and over 300 concessionaires in department stores and specialty shops nationwide.
Oxygen, the second brand, caters to the alternative, more fashion-forward young crowd. Within the Metro Manila area and other more progressive cities in the country, it has 30 shops and over a hundred in-store outlets.
"Our unflagging focus on the 13 to 20 age bracket market enables our trademarks to adopt to their evolving lifestyle and preferences," says Bernie.
Active as a member of the board of directors of Habitat for Humanity Philippines wherein he heads the Visayas Advisory and the Youth Build Councils among other civic and professional affiliations, Bernie has won various entrepreneur and retail awards. The citations include The Success Story of the Millennium-Entrepreneurship Category at the 16th Philippine Advertising Congress in 1999, the Agora Award for Outstanding Achievement in Entrepreneurship by the Philippine Marketing Association and the Outstanding Filipino Retailer for two consecutive years (2000 and 2001) by the Philippine Retailers Association. In December last year, the Philippine Junior Jaycees...
Please join StudyMode to read the full document