Benefits of Franchising System in Turkey

Topics: Franchising, International trade, Istanbul Pages: 11 (1632 words) Published: November 17, 2008
Benefits Of Franchising System In Turkey

BENEFITS OF FRANCHISING SYSTEM IN TURKEY

Franchising system has lots of adventages for economic growth of Turkey such as it

creates job opportunity , competition improves the domestic campanies and global campanies brings many

adventages.
3.1.Introduction
.3.1.1Job Opportunity

A.Working people rate increased in Turkey

1.Number of Franchisors in Turkey

2.Number of Franchisees in Turkey

B.Women's contribution to business via Franchising

1.Educated Women

2.Uneducated Women

.3.1.2Benefits Of Competition

A.Developing domestic campanies

1.Domestic campanies will produce better goods and services

2.Domestic campanies will try to use the best business plan

B.Cause prices go down

1.Campanies try to decrease their costs

2.Many people can buy cheaper products of campanies which has well- known brand name

3.1.3.Benefits Of Being Global Campany

A.Nationaly known brand name

1.One of the widely known Turkish campany is Mavi Jeans in the world

2.One of the widely known Turkish campany is Arçelik in the world

B.Helps the reduce balance of trade deficit in Turkey

1.Turkish campanies expot thier products

2.There will be lots of foreign currency

FRANCHISING IN TURKEY

Franchising is one of the most important ways for global campanies and Turkey is seen as a

profitablemarket for international franchisors.In Turkey , there are many franchisors in different

sectors.Especially, Turkey's geographic position between Europe and Asia is a important adventage for

foreign investors.Moreover , Turkey's population that has reached to 70 million people creates a vaste

number of customers.To illustrate , Zorlu in his dissertation cited from F.Bilge (2000) that '' the franchising

market in Turkey is going to enjoy a substantioal growth in near future because many traditional dealer

networks are being transformed into franchises by large campamies''.That shows , Turkish franchising

market will continue

to grow.Franchising system has lots of adventages for economic growth of Turkey such as it creates job

opportunity , competition improves the domestic campanies and global campanies brings many adventages.

The franchising system is one of the most successful and profitable business method in the world.This

system entired Turkish market 15 years ago and it continues to grow.This system has also led to increasing

working people rate in Turkey.According to National Franchise Associotion's report (1999) ''there were

nearly 200 franchisors and more than 4000 franchisees in 1998 and it will continue to increase'' (p22)

NUMBER OF FRANCHISORS IN TURKEY

YEARS NUMBER

1993 36 1995 44 1996 73 1999 200 2000 300...

Bibliography: Zorlu ,D. (2000). Fast food franchising marketing in Turkey and the potential conflicts between franchisors
and franchisees.Unpublished master thesis.
University of Hertfordshire , London , England
Dış Ticaret Açığı.(Balance of trade deficit) (n.d). Retrieved April 24 , 2007 , from
www.anadolubil.edu.tr/default.asp?Sayfa=557
Girişimci Bayilik. (Entrepreneur vendor) (n.d). Retrieved April 20 , 2007 from
www.capitol.com.tr/haber.aspx?HBR_KOD=875
http://www.franchising-tr.com (15 June 2001)
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