14 February 2014
Bench Fix Advertisement
In many ways, people all over the world get sucked into buying hairstyling products that either benefit them or empties their pockets. All these commercials and advertisements on hair products consist of these small elements or components that help persuade the audience to either take action through their claim or support their claim. Bench Fix introduces their hairstyling product with several of these techniques and tries to convince their audience to buy their product. Most audiences might not realize at first that these techniques that are used by the advertisement make the people buy their hairstyling products. Their hairstyling product presents itself in a way where the audience can assume that that oddly shaped piece of hair is a strong as a lizard. The Bench Fix Ad is a persuasive argument to convince the audience to buy their hairstyling product by showing these elements: color scheme, appeal to humor, and word choice.
Color scheme is manipulated in several ways to indirectly pull in the audience’s interest. This technique of color placement helps bring out important shapes, symbols, and ideas regarding the advertisement’s claim. In the Bench Fix advertisement, the black and white shades create a distinct image on the guy’s head. This image resembles a lizard, which the author assumes to be a common animal known by the general public. The way the author creates these bold color transitions help direct people’s eyes towards the main “picture”.
The image of the lizard on the man’s head appealed to the audience’s emotion by bringing humor into the advertisement. The author assumes that the common knowledge of the characteristics of a lizard is known to the general public. The lizard-shaped Mohawk, in itself, brings humor to the table by creating a funny relationship between the hair and the hairstyle. Furthermore, the lizard symbolizes a strong and firm contact on the...
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