BA 2196 Section 32
Analyzing the Annual Report Outline
Annual Report Outline
Ben & Jerry’s Annual Report
Grant Program: Young Voice (video)
Ben & Jerry funds a grant that supports an organization that aims to transform urban youth in Rhode Island. Young Voice is a program geared to help youth assemble and fight for educational rights and fights against nation wide test that unjustly deprive many students from low-income communities. This message is affective because it shows investors that Ben & Jerry’s is corporation that is socially active and cares about it’s community. It is a video of a young man at the Rhode Island school district speaking in front of the district’s Superintendents about extending resources to the various schools in Urban Areas. Investors can gain real insight into where Ben & Jerry’s spends most of it’s profits.
Sponsors The Vermont Capacity Building (picture)
Picture of a young man in a water suit aiding with cleaning out Vermont water sources. This picture is effective because it conveys a message to investors that Ben & Jerry’s is committed to helping individuals take more responsibility when it comes to the maintenance of their water source and supply. It also shows that Ben & Jerry’s is a corporation that is environmentally conscious. Supports the Brandworkers Organization
This is an image of a factory with a group of employees assembled infront of the building. The Branworker Organization is an organization that builds on leadership in the work place and raising a voice for employee rights. This image is affective because it shows investors that besides being a food corporation its supports workers who protest against unfair employee treatment in the food industry. It shows that Ben & Jerry’s values its employees and believe in good business practices.
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