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Ben & Jerry's Expansion to Indonesia

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Ben & Jerry's Expansion to Indonesia
The report critically researches the market entry of the ice cream producer Ben & Jerry’s into the Indonesian market.
The report critically researches the market entry of the ice cream producer Ben & Jerry’s into the Indonesian market.

The International Expansion of Ben & Jerry’s to Indonesia
The International Expansion of Ben & Jerry’s to Indonesia

Ben & Jerry’s (Ben & Jerry’s, 2012a)
Ben & Jerry’s (Ben & Jerry’s, 2012a)

Table of Contents 1 Executive Summary 3 2 Introduction 3 3 Country analysis Indonesia 4 3.1 General Overview 4 3.2 Analysis of Macro-Environmental Framework in Indonesia 4 4 Analysis of regional organisation ASEAN 5 4.1 General overview 5 4.2 The Three Pillars of ASEAN 6 5 Ben & Jerry’s Analysis 7 5.1 SWOT Analysis of Ben & Jerry’s 7 6 Industry/sector analysis 9 7 Mode of Market Entry Analysis and recommendation 11 7.1 Comparison of Entry Modes 11 7.2 Recommendation 12 8 Conclusion 12 9 Appendices 13 10 Bibliography 19

The International Expansion of Ben & Jerry’s to Indonesia
Executive Summary

Indonesia turned out to be an economically successful country with a stable political system and increasing wealth due to the continuous GDP growth of around 6%. Today, Indonesia poses the biggest purchase power for luxury products in Southeast Asia. Nonetheless, many people of the republic still live below the poverty line. Daily business is partly influenced by corruption and bribery as well as the Islamic culture’s traditions. Today, agglomerations suffer from the rapid growth and the subsequently overchallenged infrastructure. Latest projects improve current conditions.

As a member of the ASEAN community, Indonesia enjoys the support of 9 other countries. By today, the association, which follows the EU model, has created better political and economic relations within Asia. The countries promote peace and


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