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Table of Contents
EXECUTIVE SUMMARY 2
INTRODUCTION 2
POLITICAL ANALYSIS 3
Taxation 3
Laws and regulations 4
Employment regulations 4
ECONOMIC ANALYSIS 4
GDP/GDP growth rate 5
Interest rates 5
Unemployment rate 6
SOCIAL ANALYSIS 7
Consumer behavior 8
Religion factors 8
Health 8
TECHNOLOGICAL ANALYSIS 8
Innovation potential 9
Research and development 9
Online shopping 9
EVALUATION 10
Political analysis 11
Economic Analysis 11
Social Analysis 11
Technological Analysis 12
RECOMMENDATION 12
CONCLUSION 12
REFERENCES 12
APPENDICES 16

EXECUTIVE SUMMARY
This report is drawn up for a request by the board of directors of Olay as they plan to set up a factory and expand distribution in another country. Due to disagreements in the previous meeting about developed and developing countries to invest in, a PEST analysis has been carried out between China, a developing country and South Korea, a developed country. Main purpose of this is to identify which country provides the most benefit from expansion.
In political analysis, taxation, employment regulations, laws and regulations have been compared. In Economic Analysis interest rates, unemployment rates and GDP/GDP growth rates have been discussed. In social analysis, consumer behaviour, religion factors and health has been studied. Lastly, in technological analysis, innovation potential, online shopping, research and development have been examined.
After careful consideration and evaluation of the PEST analysis, a conclusion has been made regarding which country is more beneficial. In addition to this, recommendations have been provided at the end of the report for further assistance in the decision making process.
INTRODUCTION
“Sixty years old this year, Olay started life in a South African lab by an ex-Unilever employee called Graham Wulff. Oil of Olay was originally a thick pink liquid which was marketed as an anti-ageing 'beauty fluid '. In the 1970s the range expanded to include all manner of skincare products,



References: businessdictionary.com. 2013. Gross domestic product. [ONLINE] Available at:http://www.businessdictionary.com/definition/gross-domestic-product-GDP.html. [Accessed 03 September 13]. ERA (China) Company limited. . 2013. ERA (China) Company limited. [ONLINE] Available at:http://www.eracn.cn/en/about.php. [Accessed 18 September 13]. Foundation of Korea Cosmetic Industry Institute. 2013. Foundation of Korea Cosmetic Industry Institute. [ONLINE] Available at: http://www.kcii.re.kr/ENG/project/research.asp. [Accessed 18 September 13]. Fung Business Intelligence Centre. 2013. China’s cosmetics market, 2012. [ONLINE] Available at: http://www.iberchina.org/files/china_cosmetics_market.pdf. [Accessed 11 September 13]. The World Bank. 2013. China. [ONLINE] Available at: http://data.worldbank.org/country/china. [Accessed 04 September 13]. The World Bank. 2013. Korea, Rep. [ONLINE] Available at: http://data.worldbank.org/country/korea-republic. [Accessed 03 September 13]. Trading Economics. 2013. CHINA | ECONOMIC INDICATORS. [ONLINE] Available at:http://www.tradingeconomics.com/china/indicators. [Accessed 03 September 13]. Trading Economics. 2013. CHINA INTEREST RATE. [ONLINE] Available at:http://www.tradingeconomics.com/china/interest-rate. [Accessed 03 September 13] Tradingeconomics.com Trading Economics. 2013. SOUTH KOREA | ECONOMIC INDICATORS. [ONLINE] Available at:http://www.tradingeconomics.com/south-korea/indicators. [Accessed 03 September 13]. Trading Economics. 2013. SOUTH KOREA INTEREST RATE. [ONLINE] Available at:http://www.tradingeconomics.com/south-korea/interest-rate. [Accessed 03 September 13] Tradingeconomics.com Attorneys & Professionals of IPG Legal. 2008. Korean Labor Law Checklist for Employers and Employees. [ONLINE] Available at: http://www.thekoreanlawblog.com/2008/02/korean-labor-law-check-list-for.html.%20Last. [Accessed 10 September 13]. Dorsey & Whitney LLP. 2013. Attorney Articles. [ONLINE] Available at:http://www.dorsey.com/eu_China_Labor_Contract_Law_062413. [Accessed 08 September 13]. James Zimmerman The World Bank Group. 2013. Doing Business. [ONLINE] Available at:http://www.doingbusiness.org/data/exploreeconomies/korea. [Accessed 09 September 13]. The World Bank Group industrysourcing.com. 2013. Investment Made in South Korean Cosmetic Material Technology Venture. [ONLINE] Available at: http://us.industrysourcing.com/Page/InnovationAwards/Ihn-product-en2013.aspx. [Accessed 10 September 13]. Sumitomo Corporation. 2012. Investment Made in South Korean Cosmetic Material Technology Venture. [ONLINE] Available at: http://www.sumitomocorp.co.jp/english/news/detail/id=25577. [Accessed 10 September 13]. Judi Light Hopson. 2013. How Does Technology Affect the Work Environment Today?. [ONLINE] Available at: http://smallbusiness.chron.com/technology-affect-work-environment-today-27299.html. [Accessed 11 September 13]. businessdictionary.com. 2013. socio-cultural environment. [ONLINE] Available at:http://www.businessdictionary.com/definition/socio-cultural-environment.html. [Accessed 11 September 13]. Frans Giele. 2009. Chinese Consumer Behaviour. [ONLINE] Available at:http://www.fransgiele.be/freematerial/2009chineseconsumerbehaviour.pdf. [Accessed 09 September 13]. Kallie Szczepanski. 2013.  South Korea Facts And History [ONLINE] Available at: http://asianhistory.about.com/od/southkorea/p/South-Korea-Facts-And-History.htm. [Accessed 09 September 13]. travelchinaguide.com. 2013. Religions & Beliefs in China. [ONLINE] Available at:http://www.travelchinaguide.com/intro/religion/. [Accessed 09 September 13]. World Health Organization. 2013. MERCURY IN SKIN LIGHTENING PRODUCTS. [ONLINE] Available at: http://www.who.int/ipcs/assessment/public_health/mercury_flyer.pdf. [Accessed 09 September 13].

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