Ben And Jerry's Ethical Dilemmas

What was most compelling to me in this documentary regarding the role of business in society was how Ben and Jerry incorporated their personal values to into their business and were actively involved in society. Ben and Jerry’s Business contributes to charities and is eco-friendly, their whole business strategy is unique and different from most businesses. They were devoted to their community and we're committed to improving the quality of life for all people. Customers are primary stakeholders. A positive impact would be that they would enjoy delicious ice cream and would contribute to a company that stood for social change and so their purchase would go to a good cause. A negative impact is ice cream is high in sugar and saturated fat which
To expand their Business Ben and Jerry issued a statewide public stock offering which meant that people of Vermont would be part owners of the company. The stock price was set to as low as $10.50 cents per share and so some families were able to purchase. I think that their strategy was beneficial to the residents of Vermont because most people invested their money into the company because they liked what Ben and Jerry’s company stood for. With the money that they contributed, Ben and Jerry would continue investing in social change. Yes, I believe that Ben and Jerry’s company had a social mission, They focused on the well-being of others by providing careers for employees. The suppliers they used were all locals and were only loyal to them. For example, they only used milk from Vermont in their ice cream. When Ben and Jerry needed new ingredients for their ice cream they sought out another local business bakery in Yakus, New York which only employed recovering addicts and homeless people. Ben and Jerry were also able to grow financially without harming the environment or other
Even after their company was sold to Unilever Ben and Jerry made sure that Unilever would continue their mission to social responsibility and made an agreement that Unilever would pay $ 1.1 million dollars into the Ben and Jerry’s foundation each year. Society played a huge role in supporting Ben and Jerry with their business vision. When they were against something they used their product to communicate with society. Their products were inspired by politics and recent social issues. For example, In 1998 Ben and Jerry protested President Ronald Reagan's military spending. To protest Ben and Jerry launched one percent for peace campaign and also created a new ice cream flavor which was peace