Ben And Jerry's Case Study

Good Essays
Ben and Jerry’s is an ice cream manufacturing company founded in 1978 in Burlington, Vermont, U.S.A. Right from the beginning the founders, Ben Cohen and Jerry Greenfield, have kept an equal focus on creating delicious ultra premium ice cream desserts and giving back to social and environmental issues. Their grassroots efforts to use local and sustainable ingredients superseded today’s farm to table craze by decades. Despite Ben and Jerry’s annual sales revenue of $132 million and incredible growth into international markets, these two founders remain invested in giving back to their community and the planet.

Of all the companies we studied during this unit, Ben and Jerry’s has by far the most impressive dedication to corporate social
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Employment Opportunities for the Underserved
Ben & Jerry’s brownies are baked by Greyston Bakery, a company that provides jobs and training to job-seeking folks who could use a helping hand.

Marriage Equality
Ben & Jerry’s cares deeply about social justice, including marriage equality for all. We believe that loving couples of all kinds should be free to marry.

Certified Humane
All the eggs that go into Ben & Jerry’s ice cream in the United States come from happy chickens on Certified Humane cage-free farms.

Giving Back Monetarily
The Ben & Jerry's Foundation was established with a gift from Ben and Jerry & 7.5% of the company's annual pre-tax profits to fund community-oriented projects.

Anti-Artificial Growth Hormone
Ben & Jerry's is against Recombinant Bovine Growth Hormone (rBGH), based on concern about its adverse economic impact on family farming and public confidence in the wholesomeness of dairy products.
Farm Aid
Eight million Ben & Jerry's pints carry a "Support Farm Aid " message as part of the grassroots efforts of Farm Aid, a non-profit organization whose mission is to keep family farmers on their
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kids-in-need network, Childline.
Global Warming
Environmental action website “it's One Sweet Whirled™” is a campaign to help fight global warming.
Rock the Vote!
In an effort to drive voter turnout among young people, Ben & Jerry's partnered with Rock the Vote and registered over 11,000 voters – the biggest one-day grassroots registration in Rock the Vote's history.
Arctic National Wildlife Refuge
To protest proposed oil drilling in the Arctic National Wildlife Refuge, Ben and Jerry’s construct a 900-pound Baked Alaska with Fossil Fuel ice cream, shoulder it onto the US Capital lawn and serve it up with the help of Greenpeace and the Alaska Wilderness League.

Fair Trade
Fair Trade certification guarantees that the farmers who grow the vanilla, cocoa and coffee beans get a fair price for their harvest, enabling them to reinvest in their land and communities.
Occupy Wall Street
When protestors in New York City and other places take to the streets under the Occupy Wall Street banner in the fall of 2011 to rally against increasing economic inequality in the United States, high unemployment, mortgage fraud, and too much corporate influence in American politics, Ben & Jerry’s Board of Directors issues a direct statement of solidarity, and we show up in Zucotti Park on several occasions to scoop ice cream for

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