Ben and Jerry’s - Japan Strategic Analysis of Ben and Jerry’s and Their Expansion to the Japanese Market

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Strategies Intel is using to reinvent the diffusion of the Internet as an innovation
Intel Corporation (NASDAQ: INTC) is an American multinational semiconductor chip maker corporation headquartered in Santa Clara, California, United States and the world's largest semiconductor chip maker, based on revenue. It is the inventor of the x86 series of microprocessors, the processors found in most personal computers. Intel was founded on July 18, 1968, as Integrated Electronics Corporation. Intel also makes motherboard chipsets, network interface controllers and integrated circuits, flash memory, graphic chips, embedded processors and other devices related to communications and computing. Founded by semiconductor pioneers Robert Noyce and Gordon Mooreand widely associated with the executive leadership and vision of Andrew Grove, Intel combines advanced chip design capability with a leading-edge manufacturing capability. Though Intel was originally known primarily to engineers and technologists, its Intel Inside advertising campaign of the 1990s made it and its Pentium processor household names. “Intel’s innovation goes beyond the speed of our latest chip. We bring the building blocks of technology to the world. Our innovations reach industries far beyond computing. We are transforming transportation, education, energy, healthcare, and retail. We reinvent the familiar, creating new experiences and enabling fresh solutions. Due to our ever-increasing performance and capabilities, people are connecting in new ways. Patients are reimagining what it means to see a doctor. Shoppers have new ways to find and buy the products they seek. Explorers are rethinking how they take their journeys. We foster innovation as diverse as the world that benefits from it”, abstract taken from www.intel.com.
Using Tornatzky & Fleischer's (1990) definition of an innovation as "the situational new development and introduction of knowledge-derived tools, artifacts, and devices by which

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