Being Modern (Graphic Design)
Andrew Selivjorstovs 20047803 | Being Modern | Design, 2nd year, 1st semester. Dr. Cordula Hansen | 8/31/2012 | | |
Word count 2560 Modernism in Design | Modernism as Culture | Modernist Architect | Modernism Today |
Modernism in Design.
Modernism is a break away from nature, harmony and order. Many modernists believed that if they can separate themselves from the usual way of creating art, they will discover new amazing ways to create new art. They try to embrace discontinuity, and rejects realism. Main ideas of Modernism were as such * Cleanliness * Universality * Progression * Efficiency/functionality * Mass production
Let’s take industrial design as an example. Cleanliness in Modernism means that nothing obstructs you using or viewing the object. For example, if your phone needs to be charged, the flashing light will notify you about that. But what about when your phone is fully charged, do you need the flashing light? Do you even need a light there? We can hide it. That’s how an industrial Modernist would think. And so with age, our appliances became more slick and elegant. Universal means it can do as many tasks as possible. Combining coffee maker with an espresso machine will give you more experience which then can be applied in the same or other areas, progression. And last but not least, Mass Production. Making hundreds copies of an item. Very fast and much, much more cost efficient then making it one by one. That is everything every Modernist strived to be.
The beginning for Modernist Art can be traced down to start of the 19th century, just after the Industrial Revolution. You may recognize this painting by Van Gogh, “The Starry Night”. The Starry Night is an Expressionism, one of the styles during Modernism. Even here we can already see how artists try to break free from usual brush strokes and flawless lines.
Precisionism
Surreal
There are many different styles that were around during Modernism.
Word count 2560 Modernism in Design | Modernism as Culture | Modernist Architect | Modernism Today |
Modernism in Design.
Modernism is a break away from nature, harmony and order. Many modernists believed that if they can separate themselves from the usual way of creating art, they will discover new amazing ways to create new art. They try to embrace discontinuity, and rejects realism. Main ideas of Modernism were as such * Cleanliness * Universality * Progression * Efficiency/functionality * Mass production
Let’s take industrial design as an example. Cleanliness in Modernism means that nothing obstructs you using or viewing the object. For example, if your phone needs to be charged, the flashing light will notify you about that. But what about when your phone is fully charged, do you need the flashing light? Do you even need a light there? We can hide it. That’s how an industrial Modernist would think. And so with age, our appliances became more slick and elegant. Universal means it can do as many tasks as possible. Combining coffee maker with an espresso machine will give you more experience which then can be applied in the same or other areas, progression. And last but not least, Mass Production. Making hundreds copies of an item. Very fast and much, much more cost efficient then making it one by one. That is everything every Modernist strived to be.
The beginning for Modernist Art can be traced down to start of the 19th century, just after the Industrial Revolution. You may recognize this painting by Van Gogh, “The Starry Night”. The Starry Night is an Expressionism, one of the styles during Modernism. Even here we can already see how artists try to break free from usual brush strokes and flawless lines.
Precisionism
Surreal
There are many different styles that were around during Modernism.
Bibliography: Orton, F. and Pollock, G. (1997) “Avant-Gardes and Partisans Reviewed” Manchester University Press. Adorno, T. (1951) “Minima Moralia: Reflections From Damaged Life” p. 218 Wood, P. (2004) “Varieties of modernism” Yale University. Tate, T. (1998) “Modernism, history and the first World War” Manchester University Press.