Beijing 2008 Olympics

Topics: 2008 Summer Olympics, Summer Olympic Games, Olympic Games Pages: 2 (559 words) Published: March 4, 2009
Beijing 2008 Olympic Sponsorship
By Serena Gao

Beijing 2008 Olympiad is not only a stage of athletic sports, but also brings a wide stage to the enterprises which want to propagandize themselves by dint of the Olympic Games. The Beijing 2008 Sponsorship Program consists of three tiers of support, including the Beijing 2008 Partner, the Beijing 2008 Sponsor, and the Beijing 2008 Supplier. Up to 8th Jun 2008, the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) has signed agreement with ten partners and six sponsors of the Beijing 2008 Olympiad. For each tier, there is a price benchmark. Possible price variations will be allowed to reflect specific industry conditions and competition and specific benchmark prices will be detailed further during the sales process with all interested entities.

Beijing 2008 Partners include Bank of China, China Netcom, SINOPEC, CNPC, China Mobile, Volkswagen Group (China), Adidas, Johnson & Johnson, Air China and PICC P&C. The Partner’s ticket is about 800 million dollars.

Now I would like to introduce an indigenous company of China - China Mobile (China Mobile Communications Corp., MCC.YY), which is a company of superlatives. It's the world's largest mobile operator, with some 373.6 million cellular subscribers, operating in a massive mainland market (540 million mobile users in China as of the end of Dec, 2007). But it's a market where only 39% of the population has a cell phone, so there's lot of room for growth.

The bar chart (1) depicts the proportion of several types of industries which is more adapted to sponsor Olympiad. And in this investigative reporting, China Mobile is included in the TOP THREE. So as the partner of 2008 Olympiad, China Mobile has a superexcellent chance to become a global well-known company. [pic]

Six enterprises have been selected as the Beijing 2008 Sponsors , namely UPS, Haier Group, Sohu, Tsingtao Beer, Yili Group and Yanjing Beer.

Sponsors of Olympic Games...

References: www.cwst.com.cn/paper/article/20070225/paper_11723807383248.html
http://www.horizonkey.com/showart.asp?art_id=353&cat_id=6
info.ceo.hc360.com/2006/04/28084324104.shtml
finance.people.com.cn/GB/67601/index.html
www.haier.com/olympic
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