Behavior Modification Case

Behavior Modification &
Learning System
Team Members
Aashay
Srestangsh Das
Gaurav Kumar
Hina Khare
Abhinav Mondal

Agenda
Introduction
 Evaluating behaviour of Turner
 Evaluating behaviour of Lee
 Evaluating behaviour of Branson
 Conclusion


Introduction
Behavioral Modification
 Learning Methods and Types o Classical Conditioning Theory o Operant Conditioning Theory o Social Learning Theory o Cognitive Theory
 Case Background


Evaluating Behavior of Stephen Turner

Identifying

Critical behavior :

 Turner

was entrusted to design marketing plan for promoting “Melting Delight “ pan
Australia.
 Copyright Infringement of peer’s (Geller ) market proposal.
 The access to the report was not notified to Geller.
 Turner considered this to be smart work and was not apologetic.
 Turner was result-oriented, irrespective of the means to achieve it.
 Based on the behavior of Stephen Turner , Social learning theory is applied here.

Developing
Turner

Baseline Data :

was a marketing manager at a reputed chocolate manufacturing firm.
Competency was Strategic development.
Work experience of 6 years.
Regarded as a smart marketer.



Identifying Behavioral Consequences :



Team image is deteriorated.
Loyalty and trust factors are affected adversely.
Internal corporate culture is violated.
Escalation to the higher authorities, hence stalling progress.
Integrity of the individual is compromised.

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



Apply Intervention
Social Learning Theory :
 Learn new behaviour by observing the behaviour, attitude and outcome of other people.  Increase in self efficacy.
 Learn to follow the organization culture.


Apply Intervention
Operant Conditioning Theory :
 Use principle of positive reinforcement.
 Commitment towards organization goal.
 Eliminate undesirable workplace behaviours.
 Rewards in the form of payment increment, flexible work hours, career advancements and involvement in decision making.


Apply Intervention
Zero Tolerance Policy :
