Behavior Modification Case

Satisfactory Essays
Behavior Modification &
Learning System
Team Members
Aashay
Srestangsh Das
Gaurav Kumar
Hina Khare
Abhinav Mondal

Agenda
Introduction
 Evaluating behaviour of Turner
 Evaluating behaviour of Lee
 Evaluating behaviour of Branson
 Conclusion


Introduction
Behavioral Modification
 Learning Methods and Types o Classical Conditioning Theory o Operant Conditioning Theory o Social Learning Theory o Cognitive Theory
 Case Background


Evaluating Behavior of Stephen Turner

Identifying

Critical behavior :

 Turner

was entrusted to design marketing plan for promoting “Melting Delight “ pan
Australia.
 Copyright Infringement of peer’s (Geller ) market proposal.
 The access to the report was not notified to Geller.
 Turner considered this to be smart work and was not apologetic.
 Turner was result-oriented, irrespective of the means to achieve it.
 Based on the behavior of Stephen Turner , Social learning theory is applied here.

Developing
Turner

Baseline Data :

was a marketing manager at a reputed chocolate manufacturing firm.
Competency was Strategic development.
Work experience of 6 years.
Regarded as a smart marketer.



Identifying Behavioral Consequences :



Team image is deteriorated.
Loyalty and trust factors are affected adversely.
Internal corporate culture is violated.
Escalation to the higher authorities, hence stalling progress.
Integrity of the individual is compromised.






Apply Intervention
Social Learning Theory :
 Learn new behaviour by observing the behaviour, attitude and outcome of other people.  Increase in self efficacy.
 Learn to follow the organization culture.


Apply Intervention
Operant Conditioning Theory :
 Use principle of positive reinforcement.
 Commitment towards organization goal.
 Eliminate undesirable workplace behaviours.
 Rewards in the form of payment increment, flexible work hours, career advancements and involvement in decision making.


Apply Intervention
Zero Tolerance Policy :

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