beer demand forecasting
Vol. 10, No. 3, May 2010, pp. 142–145 issn 1532-0545 10 1003 0142
informs
®
doi 10.1287/ited.1100.0048cs
© 2010 INFORMS
I N F O R M S
Transactions on Education
Case
Forecasting Beer Demand at Anadolu Efes
Murat Köksalan
Department of Industrial Engineering, Middle East Technical University, Ankara 06531, Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci
˙
˙
Department of Industrial Systems Engineering, Izmir University of Economics, Izmir 35330, Turkey, selin.ozpeynirci@ieu.edu.tr Haldun Süral
Department of Industrial Engineering, Middle East Technical University, Ankara 06531, Turkey sural@ie.metu.edu.tr Key words: forecasting; regression model; demand estimation
History: Received: January 2009; accepted: February 2010.
Forecasting Beer Demand at
Anadolu Efes
Information about the beer production process, history of beer, and alcohol consumption in Turkey are given in Figures 1–3.
Efes Beverage Group is the beverage division of
Anadolu Holding, one of Turkey’s leading conglomerates. Anadolu Holding was founded in 1969 and has principal interests in the beverage, automotive, finance, restaurant chain management, and office supplies sectors. Efes Beverage Group produces and markets beer, malt, and soft drinks across a geography that consists of Turkey, Russia, the CIS countries,
Southeast Europe, and the Middle East. Anadolu Efes
(or Efes in short) is the beer division under the Efes
Beverage Group (see http://www.anadoluefes.com).
As of 2006, Efes was one of the leaders of the beer industry in the region with its 16 breweries, 6 malt plants, and 1 hops processing facility in six countries.
Efes has a brewing capacity of 3.3 billion liters and a malt production capacity of 236,500 tons annually.
Efes has a share of about 78% in the Turkish beer market. Efes Pilsen, Efes Light, Efes Dark, Efes Extra,
Efes Ice, Marmara Kirmizi, Marmara Gold, Ritmix, and Gusta are the popular flavors supplied by Efes.
informs
®
doi 10.1287/ited.1100.0048cs
© 2010 INFORMS
I N F O R M S
Transactions on Education
Case
Forecasting Beer Demand at Anadolu Efes
Murat Köksalan
Department of Industrial Engineering, Middle East Technical University, Ankara 06531, Turkey koksalan@ie.metu.edu.tr Selin Özpeynirci
˙
˙
Department of Industrial Systems Engineering, Izmir University of Economics, Izmir 35330, Turkey, selin.ozpeynirci@ieu.edu.tr Haldun Süral
Department of Industrial Engineering, Middle East Technical University, Ankara 06531, Turkey sural@ie.metu.edu.tr Key words: forecasting; regression model; demand estimation
History: Received: January 2009; accepted: February 2010.
Forecasting Beer Demand at
Anadolu Efes
Information about the beer production process, history of beer, and alcohol consumption in Turkey are given in Figures 1–3.
Efes Beverage Group is the beverage division of
Anadolu Holding, one of Turkey’s leading conglomerates. Anadolu Holding was founded in 1969 and has principal interests in the beverage, automotive, finance, restaurant chain management, and office supplies sectors. Efes Beverage Group produces and markets beer, malt, and soft drinks across a geography that consists of Turkey, Russia, the CIS countries,
Southeast Europe, and the Middle East. Anadolu Efes
(or Efes in short) is the beer division under the Efes
Beverage Group (see http://www.anadoluefes.com).
As of 2006, Efes was one of the leaders of the beer industry in the region with its 16 breweries, 6 malt plants, and 1 hops processing facility in six countries.
Efes has a brewing capacity of 3.3 billion liters and a malt production capacity of 236,500 tons annually.
Efes has a share of about 78% in the Turkish beer market. Efes Pilsen, Efes Light, Efes Dark, Efes Extra,
Efes Ice, Marmara Kirmizi, Marmara Gold, Ritmix, and Gusta are the popular flavors supplied by Efes.