Beer Commercial Analysis Essay

In my opinion I believe that the miller lite characters in the "beer commercial" are categorized as mens men . This is my opinion because I feel that the intended targeted audience for beer commercials are men. The message that this commercial is sending is that only "real men" care about the taste in beer and "real men" choose miller lite. The woman that is playing the role of the bartender responds to the fact that the male character is caring something similar to a purse. A purse is a symbol of a woman. By the woman bartender seeing the male character carry this carrier , she responded by implying that he might be homosexual ,therefore does not drink a "manly beer" or care for the taste of one either. This also sends a message that women