There will be multiple research objectives to gain a clearer understanding of the direction that the entire bed bug pest control industry is moving towards. Since the recent introduction of the low cost no-frills, ‘do-it-yourself’ equipment, there has been no solid data available to support as to how effective those techniques are nor is there qualitative data on customer’s perception as to how effective it is. Both approaches (quantitative and qualitative) are important since if the customers feel they have fewer bed bugs (qualitative) but empirical analysis shows that in fact the number of bed bugs present in their homes remain the same, such data is of great importance. Unfortunately the perception of customers is more important and their positive word-of-mouth recommendation of the do-it-yourself devices (despite their failure by quantitative measures) will create a huge market for failed products that will do consumers more harm than good in the long run. (Economy Watch, 2008) The research objectives would be to find out empirically whether the ‘Do It Yourself’ approach is more effective, less effective or the same as by using the services of a qualified exterminator. After the use of the methodology described below, the test groups would be questioned specifically as to how they felt (qualitative approach) three months later: (a) Their overall feelings/beliefs as if there are less or more bedbugs present; (b) About their feelings/beliefs in the effectiveness of the product that they’ve used. The same groups will also have their homes examined at the same time through the use of bed bug detecting dogs and exterminators who were trained in locating bed bugs to see (quantitative) if there were any bed bugs to be found in the homes. The results gathered from the two groups (described below) will be compared so that a future course of action for Bed Bug Pest Control Of New York Inc. could be formulated. It will be of crucial importance for the company, as well as the bed bug removal industry to find out the effectiveness of different methods of bedbug extermination.
The first part of the research methodology would be to gather a statistically significant random group of 1000 consumers who have experienced a bed bug infestation in their bedrooms. This group should be halved into two equal groups of 500: Group A and Group B. Individual members of each of the groups must have experienced similar levels of complaints of be bug infestation as will be measured on questionnaires prior to the inclusion of the individual in the study. Each of the groups must be willing to try out the devices given to them and agree to the post-extermination interviews as well as inspections by qualified, unbiased exterminators. (Zikmund, 2010) The first group of 500 (Group A) will use what we will define as the Do-It-Yourself (DIY) approach (use of devices such as double edged masking tape, devices to place under the legs of furniture, and other no-frills devices that are marketed on late night television, on websites which make dubious claims, and are found at supermarkets in well designed containers plastered with ‘As Seen on TV’ stickers) to attempt to remove the bedbug infestation from their homes. To make sure that the devices are applied, a representative of the study will be present to make sure that the devices are used. We feel that without this mechanism, there is a high degree of uncertainty as to whether the test subjects will truthfully use the devices, thus significantly skewing the results from data gathered from Group A. (Joselyn, 1977) The second group of 500 consumers (Group B) will exclusively use the services of qualified bed bug exterminators and will receive two visits, one week apart, to disinfect their homes using professional bed bug removal technology. During the first visit, the qualified exterminator will use the steam method of bed bug...
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