Becton Dickinson & Company Vacutanier Systems Division"

International Business : Session Plan

SPJIMR: PGEMP: 2012-14 / Batch : 36 Contact : 5&6
Executive Management Year : 2013-14

|Credit |1 |Faculty: Prof Jiban K Mukhopadhyay |Sessions | 12 |
|1.5 | | | | |
| | | |Group Work (Class Room) |1 |
| | | | | |
| | | |Application | |
| | | |Exercise |3 |
| | | |(Off campus) | |
| | | | | |
| | | |Assignment | |
| | | |(Off Campus) |1 |
| | | | | |
| | | |End Term Test | |
| | | | |1 |

Learning Goals & Objectives:

| | | |Assignment – 25% |End Term Test - |
|Course Module |Group Work -15%|Appli Exercise – | |40% |
| | |20% | | |
| | | | | |
| | | | | |
| | | | | |
|Objectives for Learning | | | | |
|Goals | | | | |
| L.O. 2 : Identification of Key Drivers of Global | | √ | √ | √ |
|Businesses | | | | |

• Other Objectives:

I. Global Awareness 1. Comparison of Indian and International Environment 2. Problems, Prospects & Challenges of MNCs entering India and Indian Businesses going global 3. Cross-Cultural Understanding 4. Application to real life situations in the global context

II. Analytical & Decision Making skills

5. Selection of appropriate models 6. Reasoned and implementable recommendation

Evaluation Criteria :

• Group Work: 15% • Application Exercises: 20% • Assignment: 25% • End-term Exam : 40%

Business has become global. Companies have become globally integrated. Executives have become global executives. The IB course facilitates the participants’ understanding and helps improve their managerial capabilities so as to successfully perform in the ‘adversarial competitive’ (Peter Drucker) global business environment.

Prescribed Text Book/ Other Readings

Global and Transnational Business: by Stonehouse et al, Wiley Student (Latest) Edition

Handout (selected readings from ‘classical’ literature on Int’l Bus)

• Online links will be provided

References

• Total Global Strategy by George S. Yip & G. Thomas M. Hult, Pearson, 2012 • International Management – Hodgetts + Luthans • International Business – Oded Shenkar + Yadong Luo, Wiley • Strategic Management in Developing Countries – J Austin • World Competitiveness Report 2012/13/Latest World Economic Forum • IMD World Competitiveness Yearbook 2012/13/Latest • Country Profiles, Products/ Industry Reports in library (Crisinfac, ISI Emerging Markets …), etc. • Doing Business in 2012/13/Latest IFC / World Bank/Oxford

Preferred Reading

• The Economist, London (Weekly) • The Wall Street Journal, Asia Edition (Daily) • The Financial Times (Daily) • The Economic Times (Daily)

Pedagogy

Concept sessions (participative/ classroom)

Group Work (class room)

• Presentations (Group-wise/classroom) • Application Exercise (off-campus) • Assignment (Individual/ off-campus) • Formal / Structured interactions with the core faculty

Contact 5

Group Work (See details on page 7)

Sessions 1& 2

• Introduction: International Economics /Business Environment, Evolution and Concepts • Objectives: Understanding the evolution of Global Economy/ Business so as to perceive the current “adversarially competitive” global bus. environment • Interactive Session + Video Readings: Textbook Chapter 1 + Handout + PPTs

Session 3

• Stages of Internationalisation : Export Behavior Theories (Uppsala Model, Transaction Cost Analysis Model and Networking Model) • Objectives: Understanding Export Behaviour Theories and how companies go global • Interactive Session Readings: Handout + PPTs Group 1 or 2 will make presentation

Session 4 • MNC Operations and their Impact: Evolution from MNCs to Globally Integrated Enterprises • Objectives: Understanding the Evolution of MNCs to the latest “Globally Integrated Enterprises” • Interactive sessions – Presentation by one Group • Readings : Textbook chapter 1 + Handouts (Article by Sam Palmisano)
Group 3 or 4 will make presentation

Session 5 • MNC Activities : John Dunning’s Ecelectic Paradigm‘OLI’ model • Objectives : Understanding John Dunnings original on MNC activities based on Ownership, Location & Internationalisation • Interactive Session • Readings ; Textbook Chs. 1,4 & 5+ Handout (Dunnings Ch. On OLI)+ PPTs
Group 5 or 6 will make presentation

Session 6 • Summing up Globalization issues • Objectives : Perceiving the realistic understanding of globalization issues, the concept of ‘Semi-Globalization’ and 3 A & CAGE framework of Pankaj Ghemawat • Interactive Session + presentation by one Group • Readings : Textbook, Chs. 1,4 & 5 + PPTs + online links to be provided
Session 7

• National Environment Analysis – Economic and Business (PESTLE) • Objectives: Understanding how to analyse national economic environment. • Interactive session & Application Exercise • Readings : Handout (James Austin’s Chapter) + PPTs Group 7 or 8 will make presentation

Application Exercise 1 60 mins) ( 20 marks)

You are an executive in a global company doing an assignment for selecting an appropriate location/country for making an entry/expand your business (select a company, its business and the destination country). Prepare your recommendation based on PESTLE Framework (Your answer should read like a real–life assignment)

Session 8

• Understanding National Environment – Managing Business Government Relations • Objectives: Understanding the complex and sensitive issues regarding business government relations/ how to manage these relations and ECBA analysis. • Interactive Sessions & Application Exercise • Readings : Handout ( James Austin’s Chapter) + PPTs
Group 9 or 10 will make presentation

Application Exercise 2 (60 mins) ( 20 marks)

After selecting an appropriate location/country (based on the Assignment 1) do an analysis of Government Business Relations for implementing the decision of doing business in this country. While making your recommendations suggest whether the ECBA analysis (explain the concept in brief) should be done or not. Write the assignment for a selected global company, its business and its approach to building relations with the government of the selected country.

Contact 6

Sessions 9 & 10

• From National to Global Business Environment Analytics: Porter’s Five Forces / Porter’s Diamond / Yips Globalization Drive as analytical tool • Objectives : Understanding the competiveness analysis at the firm & Industry level (Porter’s Five Forces), National Competitiveness Analysis (Porter’s Diamond ) , and Global Competitiveness of industries (George Yip’s Globalisation Drivers • Interactive Session + Application Exercise • Readings : Textbook ,Chs. 4& 5, Videos + PPTs

Application Exercise 3 (60 mins) ( 20 marks)

Do an analysis of Porter’s Diamond determining the national competitive advantage of a selected country w.r.t. a selected industry and a relevant company and its product/services.

Application Exercise (60 mins) (40 marks)

(Please see details on Page 8)

Session 11

• X - Cultural Issues: in Global Business - Hofstede & Trompenaars Cultural Dimensions Architecture. • Objectives : Understanding Cross- cultural dimensions for successful conduction of global business • Interactive Session • Readings: Handout ( Chapter on Cross-cultural issues ) + PPTs.

Session 12

• Role of Country Manager : Strategic Predisposition/Organisation Structure • International legal Environment. • Objectives : Understanding the evolving role of Country Managers./ from John A. Quelch’s paper of 1992 to today, and international legal environment. • Interactive Session • Readings: Handout (John A. Quelch’s paper + PPTs.

Group Work - Based on IB Course themes.

Groups & Themes :

Contact 5
Group 1 & 2 – Uppsala Model
Group 3 & 4 – Globally Integrated Enterprises
Group 5 & 6 OLI Model
Group 7 & 8 – PESTLE
Group 9 & 10 – Government – Business Relation

Contact 6
Group 1 & 2 – Porter’s Diamond
Group 3 & 4 – YIP’s Globalisation Drive
Group 5 & 6 – X- Cultural Issues Group 7 & 8 – Role of Country Manager
Group 9 & 10 – Take away from IB Course

Please Note : • Group Work should be based on the broad themes as under the Session plan. Please run through the PPTs and relevant portion of readings from the Handout and/ or the Text book. Prepare your Group work based on your reading and reflection of the above as well and your practical experience. • Group Work PPTs to be submitted the day after the Group Work session. • Based on the learnings from the course sessions, the Groups may modify/improve their presentations and resubmit within one day after the IB course is over. • The group work will be evaluated. • Certain groups will be invited to make the presentation in the class where all the group members will have to speak • Presentation would be focused and brief: 6 minutes for Group, followed by interactive discussion & round up by Prof JKM

Assignment 1 Time: 60 mins 40 marks

George Yip’s Globalization Drivers (see below for details)

Track the path of your company’s expansion of International / Global business as per the details given below. If your company is not engaged in Global Business select a company of your choice.

I. How did the company initiate its first global business II. Its global business activities during the last 5-10 years III. What global initiatives the company has taken up currently, and likely to take in the immediate future IV. Can you suggest any alternative to its given future plan of expansion abroad / entry in new geography? V. Due to recent global economic slowdown, unrest in the Mid East/ North Africa, or any other regional problems, Have some of the recently introduced expansion plans of your selected company become vulnerable? VI. What remedial measure / plan can you suggest? VII. Your suggestions for taking the company’s global businesses to the next level.

For secondary research, source the latest annual report of the selected company, its website, published reports, etc. Analyze these developments in a focused manner.

For primary research, you may interact with the company on phone/personal visit based on a prepared structured questionnaire (I will be available to help you to do this)

While doing this exercise, your personal value addition would be given importance.

Please note that IB assignment focuses on International / Global Business of your company / companies. It is expected that you will use the relevant analytical tool/ IB frameworks (as discussed in the class, e.g George Yip’s Four Globalisation Drivers) in preparing your assignment and go beyond such frame works.

The objective of this assignment is to facilitate an insightful understanding of the international operations of your company.

The submission of assignment has to be in a format - with a title page (including names & roll no. of the participants), executive summary (one page), contents, the text, chapters arranged in sequential order ending with a chapter on conclusion as well as references (about 10 A4 size pages).

Please emphasize on your own value additions. And avoid Cut and Paste, which, if detected, will certainly not be appreciated

Looking forward towards interacting with you.
Prof. Jiban Mukhopadhyay
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L.G. 2 - Structure and Positioning of Business in Domestic & Global Context

References: • Total Global Strategy by George S. Yip & G. Thomas M. Hult, Pearson, 2012 • International Management – Hodgetts + Luthans