Beauty Myth

Topics: Reality television, Television program, Television Pages: 3 (1114 words) Published: June 21, 2013
The Myth of Being “Beautiful”

“Beauty provokes harassment, the law says, but it looks through men's eyes when deciding what provokes it.” ― Naomi Wolf, The Beauty Myth: How Images of Beauty are Used Against Women
The beauty myth, how what others perceive as what beauty is can, will be and has been used against women. Advertising agencies and Hollywood are portraying to young girls and women that youth, beauty and love go together to make a complete and happy existence in life. From reality television shows such as Toddlers and Tiaras, to youth clothing stores such as Justice, and Dove beauty ads geared toward women of all ages the portrayal of having to be pretty is everywhere you look.

Toddlers and Tiaras is a reality television show of the behind the scenes events of child beauty pageants. The children on the show are spray tanned, wear makeup, and wear fake hair. And the thing that baffles me most about all of this is that the children are all under the age of 7. I don’t know of anyone that doesn’t remember what happened to Jon Benet who was a child beauty queen but yet there are still hundreds of parents that a dress up their children like little dolls and put them on national television for the world to see. These little kids are being told to be more beautiful or for the boys to be more handsome, and to excel at their looks at such a young age when the focus should be on teaching them fundamentals of life and to love themselves as they are.

The picture above is from the show’s website on TLC online. All of the little girls are so beautiful before and look absolutely ridiculous after they are all done up.
This type of show has made me shy away from watching anything of TLC because I don’t want to support a company that will exploit children in that way. TLC also has a spinoff of one of the contestants that is too old for the Toddlers and Tiaras show and she has her own show now called Here Comes Honey Boo-Boo. It is yet another show...

Cited: Dove. (n.d.). Retrieved Nov 20th, 2012, from Social Mission: http://www.dove.us/social-mission/?utm_source=google&utm_medium=cpc&utm_term=contribute_self_esteem&utm_campaign=unbranded_self-esteem
dove evolution- You Tube. (2006, Oct 6th). Retrieved 2012, from You Tube: www.youtube.com/watch?v=iYhCn0jf46U
Etcoff, N. (1999). Survival of the Prettiest: The Science of Beauty. In N. Etcoff, Survival of the Prettiest: The Science of Beauty. New York: Anchor Books.
Good Reads. (n.d.). Retrieved Nov 20th, 2012, from The Beauty Myth Quotes: http://www.goodreads.com/work/quotes/836516-the-beauty-myth-how-images-of-beauty-are-used-against-women
TLC. (n.d.). Retrieved Nov 20th, 2012, from Toddlers and Tiaras: http://tlc.howstuffworks.com/tv/toddlers-tiaras/before-after-pageant-pictures-part-27.htm
Watts, N. (1991). The Beauty Myth: How Images of Women are Used Against Them. In N. Watts, The Beauty Myth: How Images of Women are Used Against Them. New York: Harper Collins Publishers.
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