Beauty and Personal Care Market in Africa

Topics: Beiersdorf, Personal care, Cosmetics Pages: 2 (332 words) Published: January 26, 2015
Beauty and Personal Care Market in Africa 2015-2019

The use of beauty and personal care products has increased worldwide. This is attributed to various economic, social, and cultural changes happening across geographies. Increased income levels and availability of a plethora of brands for each product category have made consumers more conscious about beauty and personal care. In addition, consumers have started to evaluate the effectiveness of the product before making a purchase decision, which provides huge growth potential for international companies that churn out superior-quality products compared with local vendors. As a result of increased income levels in Africa, quality has assumed increased significance in the market.  

Covered in this Report

This report covers the present scenario and the growth prospects of the Beauty and Personal Care market in Africa for the period 2015-2019. To calculate the market size, the report considers the revenue generated from the sale of beauty and personal care products across different segments.

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Key Regions

Africa

Key Vendors

L'Oreal SA
Procter & Gamble Co. (P&G)
Unilever NV

Other Prominent Vendors

Africology
Beiersdorf
Biokidé
Estée Lauder
Godrej Consumer Products
House of Tara
Suzie Beauty

Key Market Driver

Emergence of Vibrant Middle Class Consumers
For a full, detailed list, view our report.

Key Market Challenge

Non-availability of Personalized Products
For a full, detailed list, view our report.

Key Market Trend

Demand for High-quality Products at Affordable Prices
For a full, detailed list, view our report.

Key Questions Answered in this Report

What will the market size be in 2018 and what will the growth rate be? What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the...
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