Beautiful Legs by Post

Topics: Management, Investment, Cost Pages: 2 (524 words) Published: February 10, 2010
Beautiful Legs by Post
Use the Timmons opportunity/people/resources framework from B to evaluate this new venture. Would you invest in this venture? Why/why not? Yes, I would like to invest in this venture due the following reason The analysis from Market research indicates clearly that there is a customer segment who wants to buy through mail-order, so business opportunity exists. People like Dicken Addis, Director of Finance and Elizabeth Preis, Director of Marketing are worth enough to be invested. They have valuable experience in their respective fields and also business plan shows that they understood the product. Competitive advantage being the 1st one in mail-order Break-even analysis and cash flows are convincing

Risk factor associated is minimal from
What are the purposes of this business plan ?
Does it fulfill theses purposes? What would Sahlman (How to Write a Great Business Plan) think of it? Sahlman might think that this business plan is straightforward with less padding effect. The plan elaborated on The People, The opportunity and Risk&Reward but failed to provide evidence on The Context by missing details like inflation, demographic trends, interest rates and drivers of venture’s success or failure. But outlined break-even issues and positive cash flows. Can you recommend any improvements to the business plan? The business plan didn’t emphasize on online business advantage, so I will recommend a few of the advantages being an ecommerc product. Pros:

“Just-in-tine” procurement system multiply inventory turns and reduced working capital Unlimited possibilities for automation of online business. You can automate your order and payment processes, inventory management, and customer support tasks. Cons:

Cost of IT infrastructure and security might become important when the business begins to grow....
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