Beach Bum advertising for lifeguard candidates exclusively in newsletters and other publications by Tri-Delta sorority, which to managers produce the most attractive women. Discrimination practices can cause a negative light to be placed on the Beach Bum name and cause customers to no longer purchase Babes of the Beach merchandise.
Rule:
Under Title VII of the Civil Rights Act of 1964, “It shall be an unlawful practice for an employer…to print or publish or cause to be printed or published any notice or advertisement related to employment…indicating any preference, limitation, specification, or discrimination, based on race, color, religion, sex, or national origin..” (Walsh,