Be Seen To Be Relevant To Culturally And Linguistically Diverse Communities
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PROMOTIONAL STRATEGY
A step by step guide for promoting services to people from culturally and linguistically diverse communities
Prepared by Migrant Information Centre (Eastern Melbourne) in cooperation with the MIC Health and Aged Care Working Group and the Migrant Communities Advisory Group
August 2000
A.B.N. 27 084 251 669
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Framework for a Promotional Strategy
Identify the culturally and linguistically diverse communities in your catchment area
Identify how your service can be seen to be relevant to culturally and linguistically diverse communities
Identify gaps between your current service delivery and the cultural needs of people from culturally and linguistically diverse communities (e.g. undertake a cultural audit)
Identify the current useage of your services by people from culturally and linguistically diverse backgrounds
Identify culturally and linguistically diverse …show more content…
For example, many elderly Armenian people in the Eastern Region speak Turkish so they do not listen to the Armenian radio program. A number of Chinese people have stated that they cannot listen to their radio program because it is broadcast at an inconvenient time. Therefore you can reach a wider audience through Chinese newspapers. A third example is the Greek community that has well developed radio coverage and television through channel 31.
In choosing the medium for a particular community the MIC can assist you in choosing the medium that will maximise your services’ exposure. The assistance could be in the form of providing you with information on the most popular medium or introducing you to community leaders, etc.
See Attachment 2 for contact details of ethnic
PROMOTIONAL STRATEGY
A step by step guide for promoting services to people from culturally and linguistically diverse communities
Prepared by Migrant Information Centre (Eastern Melbourne) in cooperation with the MIC Health and Aged Care Working Group and the Migrant Communities Advisory Group
August 2000
A.B.N. 27 084 251 669
-
Framework for a Promotional Strategy
Identify the culturally and linguistically diverse communities in your catchment area
Identify how your service can be seen to be relevant to culturally and linguistically diverse communities
Identify gaps between your current service delivery and the cultural needs of people from culturally and linguistically diverse communities (e.g. undertake a cultural audit)
Identify the current useage of your services by people from culturally and linguistically diverse backgrounds
Identify culturally and linguistically diverse …show more content…
For example, many elderly Armenian people in the Eastern Region speak Turkish so they do not listen to the Armenian radio program. A number of Chinese people have stated that they cannot listen to their radio program because it is broadcast at an inconvenient time. Therefore you can reach a wider audience through Chinese newspapers. A third example is the Greek community that has well developed radio coverage and television through channel 31.
In choosing the medium for a particular community the MIC can assist you in choosing the medium that will maximise your services’ exposure. The assistance could be in the form of providing you with information on the most popular medium or introducing you to community leaders, etc.
See Attachment 2 for contact details of ethnic