Be Notes

Study Notes on Business Environment

MIM / MFM / MMM / MHRDM
SEMESTER - III

Academic Year: 2009-10

Sr. No. Topics
1 Introduction to Business Environment & Strategic Management
2 Economic Environment of Business
3 Industrial Scenario in India
4 Global Environment
5 Corporate Social responsibility
6 Business Ethics
7 Corporate Governance
8 Ecological issues
9 Energy Management
10 Entrepreneurship &Family Business houses
11 Managing Business Resources

General References:

• Business Environment by Vivek Mittal
• Business Environment – Managing in a Strategic Context by John Kew & John Stredwick
• International Business Environment- Francis Cherunilam
• Business Environment – Misra & Puri
• Essentials of Business Environment – K. Aswathappa
• Business Environment - Francis Cherunilam

Topic 1: Introduction to Business Environment
& Strategic Management

Learning objectives

• To understand the nature and characteristics of contemporary business
• To know the various components of Business environment in which an organization operates
• To understand Competitiveness in the market and formulating strategies

References

• Business Environment by Suresh Bedi
• Business Environment by Raj Agrawal
• Essentials of Business Environment by K. Ashwathappa
• Business Environment by Francis Cherunilam
• ICFAI- Business Strategy

Contents

• Meaning of Business Environment
• Types of Environment – External and Internal
• Competitive Structure of Industries- Michael Porter Five Forces Model

Meaning and Types of Business Environment

Business environment in the present era of economic liberalization, privatization and globalization is becoming increasingly complex, unstable and unpredictable. The environment is the resultant of a number of interacting and constantly changing social and economic forces and thus remains in a state of flux. Variations in the overall and sectoral rates of growth