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Be And Jerry's Ice Cream Company Case Study

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Be And Jerry's Ice Cream Company Case Study
In today’s world, the Business industries are more saturated and arduous to keep up in the competitive environment. According to Cole et al. (2011, p.199), “CSR is defined as a concept where the organization shows more interests towards the society by taking responsibility for the impact of their activities including stakeholders, customer, environment.etc.” It states that the company focuses more in the wellbeing of other than it is required in economic and legal point of view. In today’s world, the Business industries are more saturated and arduous to keep up in the competitive environment. For the endurance in the competitive environment, many companies are blending social and environment aspect into their business practices. Nowadays most …show more content…
(2008).In this case, Ben and Jerry established a firm relationship with the local authorities due to their extraordinary CSR. Therefore, it may also result in a use of more local government land compared with their competitors which grant them the apparent competitive advantage (Ben and Jerry’s …show more content…
Altogether it will lower the business running cost as well so that they can invest in other projects and innovation. However, there might be the case that the employees are not interested in the CSR activities of the company and the changes will not be seen. Therefore, the result will be vice versa and more investment is required in order to ensure corporate responsibility being held than generated. If the CSR policy of the business is changed for example; in a case where there are being featured as the much more green technology or some percentage of profit going to the charity, providing empowerment than it may become the public interest and lead to elevate the publicity of the business (Elsevier, R.E. 2011).We can take an example of Hamro bahini bag (jute bag); Bhatbhateni supermarket has been practicing jute bag systems where plastics bags are banned and they are encouraging us to protect the environment and at the same time thousands of women are being empowered. Taking an example of CSR here we have NRI billionaire Manoj Bhargava the CEO of 5 hr. energy Drink and his 99% of his wealth is pledged for charity. Muhammad Yunus a Nobel
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