BD SWOT
TABLE OF CONTENTS
CURRENT SITUATION ................................................................................................. 2
STRATEGIC MANAGEMENT...................................................................................... 5
TOP MANAGEMENT .......................................................................................................... 5
BOARD OF DIRECTORS ..................................................................................................... 7
PRACTICING STRATEGIC MANAGEMENT? ........................................................................ 7
EXTERNAL ENVIRONMENTAL ANALYSIS............................................................ 8
OPPORTUNITIES ............................................................................................................... 8
THREATS .......................................................................................................................... 8
EXTERNAL ENVIRONMENTAL ANALYSIS.......................................................... 10
OPPORTUNITIES ............................................................................................................. 10
THREATS ........................................................................................................................ 11
INTERNAL ENVIRONMENTAL ANALYSIS........................................................... 13
STRENGTHS .................................................................................................................... 13
WEAKNESSES ................................................................................................................. 15
STRATEGIC FACTORS............................................................................................... 17
STRATEGIC ALTERNATIVES .................................................................................. 18
CORPORATE LEVEL
CURRENT SITUATION ................................................................................................. 2
STRATEGIC MANAGEMENT...................................................................................... 5
TOP MANAGEMENT .......................................................................................................... 5
BOARD OF DIRECTORS ..................................................................................................... 7
PRACTICING STRATEGIC MANAGEMENT? ........................................................................ 7
EXTERNAL ENVIRONMENTAL ANALYSIS............................................................ 8
OPPORTUNITIES ............................................................................................................... 8
THREATS .......................................................................................................................... 8
EXTERNAL ENVIRONMENTAL ANALYSIS.......................................................... 10
OPPORTUNITIES ............................................................................................................. 10
THREATS ........................................................................................................................ 11
INTERNAL ENVIRONMENTAL ANALYSIS........................................................... 13
STRENGTHS .................................................................................................................... 13
WEAKNESSES ................................................................................................................. 15
STRATEGIC FACTORS............................................................................................... 17
STRATEGIC ALTERNATIVES .................................................................................. 18
CORPORATE LEVEL
Cited: Industry Noms and Key Business Ratios: Desktop Edition. Dunn & Bradstreet. Murray Hill, NJ. 1996-1999.