Business Culture and Strategy
Outcome 2 Assessment
Corporate culture is the way people think, feel and act towards each other in an organisation and the way things get done. It includes the norms and core values in a company and is shown through organisation climate and management style. Norms are the unwritten rules for behaviour, it is the taken for granted assumptions. This has an effect on management style and how people work together, carry out tasks and conduct themselves. They are seen as low profile symbols such as stories, jargon, and routines. We can see that Alphabet began as three students and grew into a very successful company and throughout this the informality and close working relationship between the partners hasn’t changed which shows informality is a norm and managers are approachable. Performance can also be seen as a norm as it is a constantly changing environment and in order to keep up with it the performance standards have to be high. Core values are the basic beliefs about what is good for the organisation, the shared values. This is about what management feel is important and what should or should not happen. There will be a value system in place which will include what the management believe in. These core values may not be expressed through a value statement and members of the organisation may not share or accept these values. These are seen as high profile symbols such as logo, mission statement and dress code. We can see throughout the case study that customer care and producing the high quality products is extremely important to Alphabet. We can also see that increased professionalism; corporate identity, mission and value statements have strengthened the informal and close working relationship between partners. Core values within Alphabet include care for customers, growth, productivity, market/customer orientation. The organisational culture of Alphabet games is Charles Handy’s task culture. This is a team approach...
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