TERM PAPER ON TVS MOTORS Subject:STRATEGIC MANAGEMENT
SUBMITTED SUBMITTED BY: TO:-
Mr.Nitin Brajdeep Singh Sec:-S1803 Roll no:-B40 ACKNOWLEDGEMENT
History of all great works is to witness that no great work was ever done without either the active or passive support of a person’s surrounding and one’s close quarters. Thus it is not hard to conclude how active assistance from seniors could prohibitively impact the execution of a project .I am highly thankful to our learned faculty Mr. Nitin Dhir for her active guidance throughout the completion of project. Last but not the least, I would also want extend my appreciation to those who could not be mentioned here but here well played their role to inspire the curtain. B rajdeep Singh
Table of content INTRODUCTION OF TWO WHEELER INDUSTRY • • • Global two wheeler market – 2009 Two-wheelers Purchase Trend Two-wheelers on a roll INTRODUCTION OF TV Sundaram Iyengar and Sons Limited (TVSs) OPERATIONS REVIEW • • • • Quality TQM Cost management Going forwardSuzuki sees TVS Motor as main competitor TVS Motor Company – Mission Vision Statement TVSM – Strategy for growth BCG MATRIX
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Cash cow Star Question mark dog
ANSOFF MODEL :• Market penetration • • •
Market development Product development Diversification’ TOWS ANALYSIS:SUGGESTION Service offerd by showroom competitors sales promotion BIBLIOGRAPHY:-
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INTRODUCTION OF TWO WHEELER INDUSTRY Automobile is one of the largest industries in global market. Being the leader in product and process technologies in the manufacturing sector, it has been recognized as one of the drivers of economic growth. During the last decade, well directed efforts have been made to provide a new look to the automobile policy for realizing the sector's full potential for the economy. Aggressive marketing by the auto finance companies have also played a significant role in boosting automobile demand, especially from the population in the middle income group. Two-wheeler segment is one of the most important components of the automobile sector that has undergone significant changes due to shift in policy environment. The two-wheeler industry has been in existence in the country since 1955. It consists of three segments viz. scooters, motorcycles and mopeds. In India there are some MNC’s and Indian company dealing in automobile sector. The main key players who are dealing in this sector are Hero Honda, Bajaj, Yamaha, Honda, and TVS.
Global two wheeler market – 2009 Two-wheelers to remain the preferred option over Cars – The ownership and maintenance cost of a car is 4 times of a two wheeler – Two wheelers deliver a superior mileage of 70kmpl as compared to 12kmpl of the cars. – Mileage is a key factor influencing buying behavior. Size of the total market: 43 million numbers Figures in %
9 2 3 5 15 2
Thailand USA Brazil Others
Two-wheelers Purchase Trend Growing working population Increased access to credit and lower interest loans Increased consumer embrace of financial products Upward migration of household income levels Fast paced urbanization to rise from 28% to 40% by 2020 Middle class expanding by 30 - 40 million every year
India is on every major global automobile player's roadmap and it isn't hard to see why:
India is the 2nd largest two-wheeler market in the world, 4th largest commercial vehicle market in the world 11th largest passenger car market in the world and is Expected to become the 7th largest by 2016.
Two-wheelers on a roll The demand drivers for the two-wheeler industry are High growth in service sector @ 9%
Favorable demographics – a young population, rising house-hold incomes, increasing literacy levels Faster introduction of new models Increasing replacement demand (from 6 to 3 years) Absence of effective public transport.
Increased availability of low cost...
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