Bbc Strategic Management Analysis

Topics: BBC, Strategic management, Television licensing in the United Kingdom Pages: 47 (11643 words) Published: June 22, 2013
BBC STRATEGIC PLAN

Candidate Numbers: 906433 521876 399272 473227 358800

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Contents
1. Executive Summary 2. Company Background 3. Objectives 4. Analysis 4.1. External Analysis 4.1.1. Macroeconomic Trends 4.1.2. PEST Analysis 4.1.3. Industry Analysis 4.1.4. Porter’s Five Forces Analysis 4.1.5. Summary of Competitors 4.1.6 Strategic Group Analysis 4.2. Internal Analysis 4.2.1. Resource-based view 4.2.2. Strategic Business Units 4.2.3. Strategic Capability 4.2.4. Financial Analysis 4.2.5. Boston Consulting Group Matrix 4.2.6. Resource Matrix 4.2.7. The Value Chain 4.3. SWOT Analysis 4.4 Strategic Purpose Summary 5. Mission, Vision and Objectives of the BBC 5.1. Mission 5.2. Vision 5.3. Objectives 5.4. Ansoff Matrix 6.Generation of Strategic Options 6.1. Scenario Planning 6.1.1 Future PEST 6.2. Future SWOT 4 4 4 6 6 6 7 10 13 14 15 16 16 17 18 20 25 26 29 32 33 34 34 34 34 35 36 36 36 38

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6.3 TOWS Matrix 7. Evaluation of Strategic Options 7.1. Strategic Option 1: More programmes aimed at the unemployed sector 7.2. Strategic Option 2: BBC to be more flexible in their structure and adapt to chang 7.3. Strategic Option 3: Keep TV license at a minimum 7.4. Strategic Option 4: Joint venture possibility to generate further profits

39 40 40 41 42 43

7.5. Strategic Option 5: Increase customer service through the use of social networks. 44 7.6. Strategic Option 6: Increase the size of the BBC through mergers and acquisitions. 46 7.7. Strategic Option 7: To be at the forefront of changing technology 7.8. Strategic Option 8: Expand presence in global market 7.9. Strategic Option Selection 8. Justification of Chosen Strategies 8.1. Implementation Theory 9. Implementation of the Chosen Strategies 9.1. Configuration 9.1.1. Structure 9.1.2. Processes 9.1.3. Relationships 9.2 Implementation of the global expansion strategy 9.3. Implementation of Joint Venture Strategy 9.4. The creation of programmes aimed at the unemployed sector strategy 9.5. Stakeholder Mapping 9.6. Critique of Strategy 9.7. Balanced Scorecard 9.8. Gantt Chart 9.9. Conclusion 10. References 47 48 49 50 51 52 52 52 53 53 54 56 58 60 60 61 62 63 64

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1. Executive Summary
The British Broadcasting Corporation (“BBC”) currently faces several issues. They face the task of dealing with a cut in funding after the license fee was frozen for six years by the Chancellor, resulting in effectively a 16% cut in budget, whilst additionally taking on the costs of further services such as the world service.1 In order to address the BBC’s issues, their core competencies and competitive advantages have been identified, and then used in order to identify key options. The following strategies have been recommended for implementation for the BBC: 1. Create a joint venture with an Asian network 2. Increase global penetration 3. Create programmes aimed at the unemployed sector. It is believed that the three strategies will improve the BBC’s profits which in turn will mitigate the license fee freeze.

2. Company Background
The BBC was initially founded as a commercial company in 1922 and has played a unique role in British Society since. The BBC is famous for its mission to ‘inform, educate and entertain’2. The BBC today is the largest broadcasting organisation in the world and uses the license fee for funding, this provides eight national TV stations, which include local programmes, ten national radio stations as well as a further forty regional radio stations, and a variety of online services3.

3. Objectives
A business strategy will set the long term direction of the organisation, which will subsequently lead to a competitive advantage in order to add value for the BBC’s stakeholders4. The corporate level strategy will be analysed as this allows value to be added to different parts of the BBC, and will be suitable for the scope of the report4.

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The report will discuss the best strategies for the BBC, but will be split as follows: 1. 2. 3. 4. Analysis...
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