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Bba Kinnaird

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Bba Kinnaird
Pakistan will now rock you through its tunes 5

Abstract The world has the habit of making room for the man whose actions show that he knows where he is going. Napoleon Hill This literature reviews the shift of “V-Sel Music” business from a traditional offline business model to an online one. This report systematically traces the traditional offline business model, “V-Sel Music” reasons for launching a website, the newly developed online business model, its SWOT Analysis, the revenue model, its web presence, the marketing mix, the cost benefit analysis, ROI and finally the methods of cost reduction.

History of guitar music
The guitar is an ancient and noble instrument, whose history can be traced back over 4000 years. It is a musical instrument of the chordophone family. It can define a long fretted neck, flat top, probably flat back, and with strikingly incurved sides. Many theories have been advanced about the instrument 's ancestry. It has often been claimed that the guitar is a development of the lute, or even of the ancient Greek kithara. It went through many changes over the period of time changing its shape from Lute to Dotar to Chartar to the 20th century Steel-string and electric guitars. There are several subcategories within the latest acoustic guitar group: * classical and flamenco guitars * ‘’folk’’ guitar * the arched-top guitar * twelve string guitar
Mission Statement
“Pakistan will now rock you through its tunes”
Vision Statement
We value music as a dynamic force that enriches the lives of residents, visitors and listeners around the country. V-Sel Music will be acknowledged as a distinctive centre for music where a spirit of innovation continually renews a thriving music industry, both economically and culturally. The talent of our individual musicians of all ages and musical genres and the engagement of audiences will be the foundation



References: http://karachi.olx.com.pk/v-sel-music-official-distributors-for-yamha-ibanez-and-line6-in-pakistan-othe-iid-97163685 http://www.pakistaneconomist.com/issue2002/issue23/f&m4.htm http://www.scribd.com/doc/45102534/pest%20analysis http://www.scribd.com/doc/59905399/Marketing-mix-4-7P%C2%B4s http://ivythesis.typepad.com/term_paper_topics/swot_analysis/

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