Bath & Body Works

Topics: Limited Brands, Hygiene, Personal care Pages: 3 (735 words) Published: October 11, 2008
Bath & Body Works, LLC is an American retail store under the Limited Brands umbrella. It was founded in 1990 in New Albany, Ohio by Leslie Wexner. Since it was founded Bath & Body Works operates more than 1,700 stores across the world, among which 1,200 stores are located in the United States. Bath & Body Works specializes in numerous fragrant lotions, bath items, personal care items, and home fragrances. Other Limited Brands include Victoria's Secret, Henri Bendel, White Barn Candle Co., and C. O. Bigelow. Limited Brands was founded in 1963 in Columbus, Ohio. Limited Brands has evolved from an apparel-based specialty retailer to a more than $10 billion Company focused on lingerie, beauty, and personal care that makes customers feel sexy, sophisticated, and forever young. Limited Brands also once owned Abercrombie & Fitch, The Limited, The Limited Too, Express, Express Men as well as Lane Bryant, and Lerner, which is now known as New York & Co. In 1990, Bath & Body Works opened its first store in Boston. For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant flavorful indulgences, including shower gels, lotions, candles, and accessories. With a focus on creating and offering the best products and an emphasis on innovation from nature Bath & Body Works is destined to become the ultimate personal care destination. Signature Collection Fragrances

Fresh FloralSensual ExoticsLuscious FruitsFresh, Cool, and Clean Blushing Cherry BlossomBrown Sugar and FigBlack Raspberry VanillaCucumber Melon Cherry BlossomJapanese Cherry BlossomCoconut Lime VerbenaDancing Waters Enchanted OrchidMidnight PomegranateIrresistible AppleFreshwater Cucumber Moonlight PathSensual AmberMango MandarinRain kissed Leaves Sweet PeaWarm Vanilla SugarSparkling PeachSea Island Cotton Velvet Tuberose

Wild Honeysuckle

Basic Store Facts as of February 3, 2007:
Net sales (millions) $2,556, Sales per average...
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