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Bata in India

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Bata in India
BATA IN INDIA

Export Quantity Million pairs 49.22 52.05 62.19
Export Value Rs. in millions 19,308 20,962 26,073
Import Quantity Million pairs 2.37 2.75 4.54
Import Value Rs. in millions 386 414 654
Sales Value Rs. in millions 51,000 52,000 53,000
Market Size Rs. in millions 51,386 52,414 53,654
Domestic
Consumption
Rs. in millions 32,078 31,451 27,581
Source: .Industry Market Size & Shares. dated February 2005, Economic Intelligence Service

Key Milestones
Date/Year Event

1894 The Bata Shoe Organisation was founded by Tomas J. Bata, a ninth generation shoe maker
1931 The Company was incorporated in India.
1933 The production of footwear commenced in a rented premises at Konnagar, a few miles away from Kolkata, where for the first time rubber and canvas shoes were manufactured in India.
October 28,
1934
The foundation stone was laid on land purchased from the Port
Commissioners and small landowners in the outskirts of Kolkata and the first manufacturing unit was set up, at a place now known at Batanagar. The factory shifted from Konnagar to Batanagar.
1936 The construction work at the Batanagar factory was completed, and factory operation shifted from Konnagar to Batanagar. Towards the end of 1936, the factory produced leather footwear for the first time.
1937 Batanagar tannery became operational towards the end of 1937
1939 The Batanagar factory was complete in terms of every activity related to footwear. The Batanagar township grew to become self-sufficient with the acquisition of more land and the erection of schools, places of worship, hospitals, entertainment and recreational centres.
1940 . 45 During the World War II the factory’s production was geared to meet war requirements. 1942 A footwear manufacture plant, a machinery department was set up at
Batanagar, which produced the first India-made major shoe machine.
31
Simultaneously, several auxiliary departments were started. This was followed by the setting up

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