Barclaycard
BY RIHAM TAIB
Table of Contents
Barclaycard Case Report and Summary
Critical Issues
• Current Performance o Financial Performance o Customer Performance o Internal Current Performance o Internal Long-term Performance
• External Environment Analysis o STEP Analysis o Porters Five Forces o External Factor Analysis o Industry Analysis (Porter) o Competitor Analysis o Competitive Intelligence
• Internal Environment Analysis o Internal Factor Analysis o Organizational Culture o Organization Key success factors o Resource Based Model Analysis o Value Chain Analysis o BCG Growth Matrix
Strategy Recommendations o SWOT o TOWS Strategy
• Possible Recommendations
Justifications and Strategy Choice
• Strategy Analysis (Pro’s & Con’s)
• Selection of Strategy
Action/ Implementation Plan
• Implementation Plan
• Possible Difficulties
References
Barclaycard Case Report and Summary
The case study looked at the credit card market in the United Kingdom specifically looking at the Barclaycard from inception to the year 2003. The case presented before us is an illustration of the nature of the credit card market in the UK from one perspective and in this analysis, information from third party sources was carefully selected an utilized to enable the improved strategy formulation through the triple loop (emergent) model. This model fundamentally looks at an outside the box solution to the organizations situation and not necessarily the tightening of controls of strategic change. The task at hand is therefore to identify Barclaycards previous strategies post the 2003 period from external sources and to formulate a new overall strategy that the organization can adopt through the careful implementation of strategic management tools, their analysis and justification leading to a carefully developed action plan for the company.
The analysis that is undertaken in this paper follows the triple loop strategy framework whereby,
Table of Contents
Barclaycard Case Report and Summary
Critical Issues
• Current Performance o Financial Performance o Customer Performance o Internal Current Performance o Internal Long-term Performance
• External Environment Analysis o STEP Analysis o Porters Five Forces o External Factor Analysis o Industry Analysis (Porter) o Competitor Analysis o Competitive Intelligence
• Internal Environment Analysis o Internal Factor Analysis o Organizational Culture o Organization Key success factors o Resource Based Model Analysis o Value Chain Analysis o BCG Growth Matrix
Strategy Recommendations o SWOT o TOWS Strategy
• Possible Recommendations
Justifications and Strategy Choice
• Strategy Analysis (Pro’s & Con’s)
• Selection of Strategy
Action/ Implementation Plan
• Implementation Plan
• Possible Difficulties
References
Barclaycard Case Report and Summary
The case study looked at the credit card market in the United Kingdom specifically looking at the Barclaycard from inception to the year 2003. The case presented before us is an illustration of the nature of the credit card market in the UK from one perspective and in this analysis, information from third party sources was carefully selected an utilized to enable the improved strategy formulation through the triple loop (emergent) model. This model fundamentally looks at an outside the box solution to the organizations situation and not necessarily the tightening of controls of strategic change. The task at hand is therefore to identify Barclaycards previous strategies post the 2003 period from external sources and to formulate a new overall strategy that the organization can adopt through the careful implementation of strategic management tools, their analysis and justification leading to a carefully developed action plan for the company.
The analysis that is undertaken in this paper follows the triple loop strategy framework whereby,
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