Barbie Doll Diversity
Dhruv Patel
MKT. 301
Wosk, Julie, “The New Diversity in Barbie Dolls: Radical Change or More of the same?” in the Huffington post.
I. Introduction
1. In today’s time the demographic of America is becoming rapidly diverse. Within the last few months, Mattel came out with a new line of diverse Barbie dolls which come in four different body types, 22 eye colors, seven different skin tones, different face shapes, and 24 hair styles. Mattel has chosen to focus on the growing diverse youth market to expand their existing product line to a new market. Mattel’s target market includes diverse children, but more importantly the parents of those kids. Mattel wants to target the parents to buy the Barbie’s for their children to help them realize everyone is beautiful in their own way and being beautiful doesn’t mean you have to look like a stereotypical Barbie doll. Mattel’s strategy to target the parents is to make them believe that buying their new Barbie’s will increase their children’s self-esteem.
2. Terms: Market offerings- are some combination of products, services, information, …show more content…
Social Forces: Mattel stresses the importance of social-cultural environment with their new diverse Barbie doll line. Mattel’s purpose of creating the new Barbie line was to create Barbie’s that children can play with and boost their self-esteem with dolls that look like normal girls. Children often look up to Barbie dolls and want to be just like them because they look flawless. Young kids think that they need to look just like the Barbie they grew up playing with in order to be considered beautiful. Mattel has realized that the Barbie’s create self-esteem issues because of this and they used their new diverse dolls to help combat this issue. Mattel wants to be socially responsible so that kids grow up knowing that they are all unique and gorgeous in their own way. With the feedback from parents, Mattel has defiantly helped achieve the goal of boosting the self-esteem of little
MKT. 301
Wosk, Julie, “The New Diversity in Barbie Dolls: Radical Change or More of the same?” in the Huffington post.
I. Introduction
1. In today’s time the demographic of America is becoming rapidly diverse. Within the last few months, Mattel came out with a new line of diverse Barbie dolls which come in four different body types, 22 eye colors, seven different skin tones, different face shapes, and 24 hair styles. Mattel has chosen to focus on the growing diverse youth market to expand their existing product line to a new market. Mattel’s target market includes diverse children, but more importantly the parents of those kids. Mattel wants to target the parents to buy the Barbie’s for their children to help them realize everyone is beautiful in their own way and being beautiful doesn’t mean you have to look like a stereotypical Barbie doll. Mattel’s strategy to target the parents is to make them believe that buying their new Barbie’s will increase their children’s self-esteem.
2. Terms: Market offerings- are some combination of products, services, information, …show more content…
Social Forces: Mattel stresses the importance of social-cultural environment with their new diverse Barbie doll line. Mattel’s purpose of creating the new Barbie line was to create Barbie’s that children can play with and boost their self-esteem with dolls that look like normal girls. Children often look up to Barbie dolls and want to be just like them because they look flawless. Young kids think that they need to look just like the Barbie they grew up playing with in order to be considered beautiful. Mattel has realized that the Barbie’s create self-esteem issues because of this and they used their new diverse dolls to help combat this issue. Mattel wants to be socially responsible so that kids grow up knowing that they are all unique and gorgeous in their own way. With the feedback from parents, Mattel has defiantly helped achieve the goal of boosting the self-esteem of little