Banning Guns Ad Analysis

Moms demand action is an organization that is very well known for its ads about hot topics in America. The advertisement that this essay will be referring to is the controversy of guns. Banning guns is a discussion that the government and most citizens have strong views and beliefs about. This particular ad is meant to bring awareness to the issue by using the viewers feelings, problem solving skills, and tragedies that justify its stance.
To begin, the ad has two young boys around the ages of ten standing in a gymnasium. One child is holding a ball and the other has an assault rifle. There is a statement in white font that says, “One child is holding something that’s been banned in America to protect them. Guess which one?” Also, at the bottom of the picture there is fine print that states, “We ban the game dodgeball because it’s viewed as being too violent. Why not assault weapons?” Immediately, the viewer has feelings about the child holding such a powerful and deadly weapon. Weapons are the cause of people feeling a variety of emotions such as fear, safety, and anxiety.
Next, the viewer will begin to try and work through
The tragedies that this ad is referring to is the school shootings such as: Sandy Hook Elementary, Columbine High, and Marysville Pillchuck High School. The way that this ad brings the attention to the school shootings is by having the two young boys in the gym at school. It is such a common place for kids and the viewer will begin to reflect on school shootings and the connection with guns. The statement regarding dodgeball being banned but not assault weapons is strong because it contradicts the saying about protecting the children. The ad’s persuasion over the viewer may be intense because their decision may be based on the fact that innocent children lost their lives due to these deadly