Banking Industry

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Executive Summary One would think that the main purpose for a bank besides managing one 's money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank 's name and image (uco bank, n.d.). There are several Research Design techniques that can be used to identify customer service problems such as debit card fraud and loan issues. A survey was implemented to find out how well customer service bankers function, and the studies have found that the exploratory research was used in order to identify all problems associated with customer service. A casual research will identify the cause-and-effect relationship between the bank employees and its customers by sending out surveys to all customers in order to receive their input on their bank experience. A non-probability sampling method will be used to allow the sample to be selected on the basis of personal judgment, sample size will be determined by the research budget and the time set aside for the research. By completing this research, the expected results and analysis turned out to be the real gross domestic product grew by an average of 6.50% from 1957 to 2005. Then performance in banks peaked again in the mid 1990s as the economy began to have rapid growth peaking at 8% at that time.
Introduction
Banks safeguard money and valuables and provide loans, credit, and payment services, such as checking accounts, money orders, and cashier 's checks. Banks also may offer



References: Asia Marketing Research. (2004, October). Qualitative and Quantitative Market Research. Retrieved June 20, 2007, from http://www.asiamarketresearch.com/columns/market5.htm Career Prospects of Virginia (2007) Free Management Library. (2007). Basic Advice About Planning Your Research. Retrieved June 20, 2007, from http://www.managementhelp.org/research/planning.htm Hodges, L McMahon, Robert J. (1986). Bank Marketing Handbook: How to compete in the Financial Services Industry Nelson Oly Ndubisi, Chan Kok Wah. The International Journal of Bank Marketing. Bradford: 2005 Ohio Credit Union Systems ( 2004) UCO Bank Policies (n.d.). Retrieved on June 25, 2007 from http://www.ucobank.com/customer-grievance-policies.html Research Methods Social Research Methods. (2007). Observational Field Research. Retrieved June 20, 2007, from http://wwwsocialresearchmethods.net/tutorial/Brown/lauratp.htm Stat-Pac Survey System. (2007). Survey Design. Retrieved June 20, 2007, from http://www.surveysystem.com/sdesign.htm Telephone Doctor Tutor Too You. (2007). Marketing Research – Sampling. Retrieved June 20, 2007, from http://wwwtutor2u.net/business/marketing/research_sampling.asp U.S

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