Preview

Bank Report

Powerful Essays
Open Document
Open Document
10221 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Bank Report
k1 RESEARCH PROPOSAL

1.1 Research question:
Comparative study and analysis of customer satisfaction from various services provided by different banks (Both private as well as Nationalize banks)
1.2 Objective:
1.2 A Primary objective:
:-To study satisfaction level of customers of different banks with respect to various services provided by banks.
1.2 B Secondary objectives:
:- To study the unique services provided by banks , if any and to study customers response in this respect
:-To study the contemporary issues in banking sector and problems faced by banking sector.
:- To analyze future scenario in the banking industry.(five years down the line)
1.3 Method of data collection: * Primary data collection source : Customer feedback through questionnaire. * Secondary data collection sources: Renowned Journals. Newspaper articles. Official websites of banks.
1.4 Benefits of study :
It will help to understand behavior of bank customers.
It also helps in knowing factors that affects person’s choice of any bank.
Result of study will be useful in improving banking services as well as in increasing the customer satisfaction.
It will lead banks to come up with some new and innovative products and services based on customer’s current requirements.
1.5 Research design:
Research design is going to deal with aspects such as how we will achieve earlier mentioned objectives. As area of our research in not completely new, we chose to use descriptive research design for our research project.
1.6 Data collection and interpretation of data:
Primary data will be collected through questionnaires. The next stage will be analyzing the collected data to get important facts and raw data.
To analyze data collected we will use statistical method such as different test which will include F-test, chi-square test, T-test etc whichever would be feasible.
1.7 Qualification of researchers:
Graduate students
1.8 Budget:
Major costs involved

You May Also Find These Documents Helpful

  • Powerful Essays

    A questionnaire was designed for the study in order to assess customer satisfaction at INDIAN OVERSEAS BANK. A total of 100 employees were surveyed. Questions pertaining to safety and comfort, online banking facilities, online transactions and overall satisfaction level were formulated.…

    • 6878 Words
    • 37 Pages
    Powerful Essays
  • Good Essays

    Ravi and Kundan basavaraj (2013) analyzed the customer preference and satisfaction towards banking services both private and public banks in Shivamogga district. The authors found business and vehicle loans are fast moving than other services and overall satisfaction resulted at 50%. Further, overall satisfaction on bank deposit schemes resulted positively while other services of banking still need to be given attention by focusing on customer issues. They authors suggested that, bankers should work towards 100% customer satisfaction that automatically fosters customer delight and to sustain customers on a long term basis.…

    • 315 Words
    • 1 Page
    Good Essays
  • Powerful Essays

    Sureshchandar, G. S., Rajendran, C. and Anantharaman, R. N. (2003), Customer perceptions of service quality in the banking sector of a developing economy: a critical analysis, International Journal of Bank Marketing, Vol. 21 No. 5, pp. 233-242…

    • 10008 Words
    • 41 Pages
    Powerful Essays
  • Satisfactory Essays

    Literature Review

    • 407 Words
    • 2 Pages

    This article is about Service Quality Evaluation in Select Commercial Banks: A Comparative Study. Today, banking operations are driven by the market, and the customer is seen as a consumer of the bank and not of any particular branch of the bank. Hence, it is logical that the customer will be served by all the branches of the bank and this necessitates that each branch serves the customer as if the customer belongs to that branch itself. Today, the concept of core banking has made ‘Anywhere and Anytime’ banking a reality. Along with technology, banking services have also evolved, and the delivery of various banking products are carried out through the medium of high technology at a fraction of the cost to the customer. In this scenario, the present study was conducted to evaluate the service quality of select leading commercial banks by identifying the major factors responsible for customer satisfaction. To support the objective of the study, SERVQUAL technique, based on the model…

    • 407 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Rebranding

    • 3229 Words
    • 13 Pages

    Charkrabarty ,A (2006) barking at the wrong tree, - factors influencing satisfaction in banking in…

    • 3229 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    MBA Finance Project Title

    • 274 Words
    • 2 Pages

    4. A study on the customer preference and satisfaction towards the services provided by --------------- bank…

    • 274 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

     Service Quality  Customer Satisfaction  Bank Performance  Service Quality and Customer Satisfaction in the Banking Sector  Service Quality, Customer Satisfaction and Bank Performance in the Banking Sector  Hypotheses, Conceptual Model and Theoretical Framework…

    • 10453 Words
    • 42 Pages
    Powerful Essays
  • Powerful Essays

    bank service

    • 5493 Words
    • 20 Pages

    The service quality means to customer’s satisfaction, which leads to customer loyalty, considerable practitioner interest has focused on programs to improve service quality. Customer perception is very important factor to measure service quality. This paper aims to assess customers perception on the different dimensions of service quality such as responsiveness, tangibility, assurance, empathy, reliability and the overall service quality in Standard Chartered bank, the top banking service provider in Bangladesh. This paper also tries to identify the gap between customers’ expectations and perceptions on the bank’s service quality. Finally, some suggestions have been offered to improve the service towards the customers by the authority of Standard Chartered Bank.…

    • 5493 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    This study deal with the analysis of the customer satisfaction and expectations about services of the Jamuna Bank Limited. This study was limited within the Dhaka city specially Dilkusha in Motijheel and in the neighborhood area under the command area of Dilkusha Branch.…

    • 3190 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Resesarch

    • 4165 Words
    • 17 Pages

    References: [1] [2] [3] [4] [5] [6] Anderson E A and Sullivan M W (1993), “The Antecedents and Consequenes of Customer Satisfaction for Firms”, Marketing Science, Vol. 12, spring, pp. 125-143. Blanchard R F and Galloway R L (1994), “Quality in Retail Banking”, International Journal of Service Industry Management, Vol.5, No. 4, pp. 5-23 Bolemer J M M and Kasper J D P (1995), “The Complex Relationship between Consumer Satisfaction and Brand Loyalty”, Journal of Economic Psychology, Vol. 16, pp. 311-29. Cadotte E R, Woodruff R B and Jenkins R L (1987),“Expectations and Norms in Models of Consumer Satisfaction”, Journal of Marketing Research, Vol. 24, pp. 305-14. Cardozo Richard N (1965), “An Experimental Study of Customer Effort, Expectation and Satisfaction”, Journal of Marketing Research (pre – 1986), Vol. 2, No.3, pp. 244-249. Chakravarty S W R (1996), “How Moment of Truth Define Bank-Customer Relationhip”, Journal of Retail Banking Services, Vol. 18, No. 1, pp. 29-34.…

    • 4165 Words
    • 17 Pages
    Powerful Essays
  • Better Essays

    Kfc Service Quality

    • 941 Words
    • 4 Pages

    5. Hang, T.T. 2011, “Improving customer satisfaction for banking service at BIDV”, MBA Thesis, Neu Business school, NEU.…

    • 941 Words
    • 4 Pages
    Better Essays
  • Good Essays

    SERVQUAL Model Essay

    • 1462 Words
    • 6 Pages

    The means results show that customers have a higher expectation before their visit at their banks but have a lower perception after their visit with respect to all five dimensions of service quality. The results also shows that the SERVQUAL Gap is related to responsiveness dimension followed by the reliability, then the empathy dimension followed by assurance and tangibility. Secondly, the finding from Independent sample t-test is relation to the third objectives (To measure service quality for customer having savings account in contrast to those having loan account). The results show that Hypothesis 1 to 5 are rejected as there are no significant differences between customers having savings account and loan account with respect to all five dimensions of service quality. Hence the Hypothesis 0 is accepted and proved that there is no differences between customers having savings account and loan account with respect to service quality. Lastly findings from the Chi-Square addresses the first objective (To determine the factors of service quality that influence customer perception and to identify the best one among the commercial banks). The result shows that the reliability dimension has the best impact on customer perception followed by responsiveness. Empathy was the…

    • 1462 Words
    • 6 Pages
    Good Essays
  • Good Essays

    It is important that banks deliver quality services which in turn results in customer satisfaction in today’s competitive banking environment. Within the New Zealand financial service market, competition is deemed to be strong given that there have been new entrants into the market as well as mergers and acquisition and exits over the last ten years (Chan, Schumacher, and Tripe, 2007). In order to retain the customers, customer satisfaction becomes a crux issue to bank management. This research identifies and examines the factors influencing bank customer satisfaction in New Zealand’s banking industry. Specifically, the goal of this study is to identify the dimensions of perceived service quality; and examine the relationships between bank customer satisfaction and service quality, and…

    • 48303 Words
    • 194 Pages
    Good Essays
  • Powerful Essays

    Top organizations know that the road to success runs through their customers. Hence in today’s world, the companies who do not provide value to their customers bring an opportunity for the competitors to steal these customers. Same rule applies in banking sector hence this research focuses on finding the impact of service quality, customer satisfaction and loyalty programs on customer’s loyalty in banking sector of Pakistan. A questionnaire was designed and survey was conducted to collect the data from 331 customers having bank accounts in different banks of Pakistan. The research concluded that service quality, customer satisfaction and loyalty programs are the important factors that can increase the loyalty of a customer so banks must focus on providing loyalty programs to their loyal and valued customers. Research also indicates that banks should focus on improving the quality of their services for better and greater customer satisfaction and customer loyalty.…

    • 5813 Words
    • 24 Pages
    Powerful Essays
  • Better Essays

    Service Quality of Hdfc

    • 1368 Words
    • 6 Pages

    In the days of intense competition, the banks are no different from any other consumer marketing company. It has become essential for the service firms in general and banks in particular to identify what the customer's requirements are and how those customer requirements can be met effectively. In the days where product and price differences are blurred, superior service by the service provider is the only differentiator left before the banks to attract, retain and partner with the customers. Superior service quality enables a firm to differentiate itself from its competition, gain a sustainable competitive advantage, and enhance efficiency .The benefits of service quality include increased customer satisfaction, improved customer retention, positive word of mouth, reduced staff turnover, decreased operating costs, enlarged market share, increased profitability, and improved financial performance. The construct of service quality has therefore been a subject of great interest to service marketing researchers.…

    • 1368 Words
    • 6 Pages
    Better Essays