Balanced Scorecard - Rim

Topics: BlackBerry, Smartphone, Marketing, Research In Motion, Wireless / Pages: 13 (3043 words) / Published: Mar 18th, 2012
Research In Motion:
A Balanced Scorecard Analysis

Contents Company Profile 3 Recent Accomplishments 4 Recent Problems 5 Competition and Market Status 6 Implementation of Planning Process 8 RIM’s Perspectives 9 Customer Perspective 10 Financial Perspective 10 Learning and Growth Perspective 11 Internal Process Perspective 12 Balanced Scorecard 13 Kaplan and Norton Alternative Strategy Choice 13 References 15 Attachment 1: Five year stock comparison of RIM, Apple, and Google 16

Research In Motion
Company Profile Research In Motion Limited (RIM) was founded in 1984 and is headquartered in Waterloo, Ontario, Canada but has multinational operations with offices in North America, Asia-Pacific and Europe. The company is a leader in Smartphone and wireless technology and the parent company of BlackBerry products. RIM is involved in all aspects of its main product line from design through manufacturing and marketing wireless solutions geared toward providing a wireless voice and data solution to businesses worldwide. Presently, the company’s research and development efforts are focused on several areas (Research in motion, 2010): * Developing core technology and platforms for next generation wireless interfaces and networks, including evolution of 3G and 4G wireless networks. * Evolving the functionality, security and performance of its BlackBerry wireless solution and BlackBerry Smartphones; * Developing new devices for current and emerging wireless network technologies and market segments; * Building device software including compilers, Java Virtual Machine, radio code, and BlackBerry applications; * Developing server and desktop software for corporate, institutional and prosumer environments; * Developing infrastructure systems to provide the underlying support for wireless network and Internet connectivity; * Providing a platform and tools for third party software developers and enterprises to write



References: * ComScore.com (2011). U.S. smartphone market share by os. (2011). [Web Graphic]. Retrieved from http://www.comscoredatamine.com/wp-content/uploads/2012/02/US-Smartphone- Expanded-Trend.jpg * David, F * Press release: Research in motion to supply wireless modems for itronix ruggedized notebooks. (1998, December 1). Research In Motion. Retrieved from http://press.rim.com/release.jsp?id=731 * Profile: Research in motion ltd (rim.to) * Research in motion limited. In (2010). Research In Motion Limited. Retrieved from http://www.rim.com/investors/documents/pdf/AIF/AIF_Fiscal_2010.pdf * Rosenwald, M * Sharp, A., & Prodhan, G. (2011, October 12). Rim scrambles to end global blackberry outage. Reuters.com. Retrieved from http://www.reuters.com/article/2011/10/12/us-blackberry- idUSTRE79B24Y20111012 * Yahoo finance Yahoo finance. (2012). Retrieved from http://finance.yahoo.com/q/pr?s=RIMM

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