Bakery Mania
Table of Contents Executive Summary 2 Industry Environment 3 Competitive Analysis 3 Porter Five Forces Analysis 3 SWOT Analysis 4 Business Description 5 Mission and Vision 5 Products and Services Definition 5 Describe in Niche Market 6 Market Place 6 Analysis of Potential Customers 6 Target Customer Analysis 7 Competitor Analysis 8 Sales & Marketing 9 Estimate Budget 9 Marketing Mix 10 Product Life Cycle 18 Management 18 Financial information 19 Assess potential risks 19 Balance Sheet 21 Income Statement 22 Analysis Cash Flows 23 Summarize the financial statements 23
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Executive Summary
Bakery Mania is in the early development and introduction period. Bakery Mania will be a superior bakery, quality, friendly and worthy baked desserts. The company expects that in the first year, daily menus will be our main income. However, when the bakery has created a good reputation among the customers, the major incomes will be expected from the special menus and custom orders.
Bakery Mania competes in the market of the pastry and desserts industries. Competition will range from bakeries in supermarket, such as HEB and Wal-Mart, to local bakeries in Corpus Christi. Bakery Mania will differentiate itself from others by providing quality and scarce ingredients, unique items that cannot find in others local bakery shops. Bakeries in supermarket are not direct competitors, so Bakery Mania will not focus on low cost pricing. This will support the bakery to keep a profit margin in a developing period regardless of the competition. According to SWOT analysis, Bakery Mania has strengths in terms of unique products, custom services, delivery service and online channel. Bakery Mania’s weaknesses originate from serving limited customers because men do not like dessert too much, and people aware of healthy more than before.
Bakery Mania describes details of products and price and
Appendix……………………………………………………………………………………………….….25
Executive Summary
Bakery Mania is in the early development and introduction period. Bakery Mania will be a superior bakery, quality, friendly and worthy baked desserts. The company expects that in the first year, daily menus will be our main income. However, when the bakery has created a good reputation among the customers, the major incomes will be expected from the special menus and custom orders.
Bakery Mania competes in the market of the pastry and desserts industries. Competition will range from bakeries in supermarket, such as HEB and Wal-Mart, to local bakeries in Corpus Christi. Bakery Mania will differentiate itself from others by providing quality and scarce ingredients, unique items that cannot find in others local bakery shops. Bakeries in supermarket are not direct competitors, so Bakery Mania will not focus on low cost pricing. This will support the bakery to keep a profit margin in a developing period regardless of the competition. According to SWOT analysis, Bakery Mania has strengths in terms of unique products, custom services, delivery service and online channel. Bakery Mania’s weaknesses originate from serving limited customers because men do not like dessert too much, and people aware of healthy more than before.
Bakery Mania describes details of products and price and