Bakery Industry in India
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EXECUTIVE SUMMARY-
The bakery industry in India is the biggest in food industry. It witnesses tremendous growth with the changing demographics and an improvement in the quality of life of urban people & rural people. I would like to thank you for providing me this opportunity to provide a brief knowledge about this industry & share some basic ideas to implement, while working in similar trade.
CONTENTS-
1. INTRODUCTION
2. PRODUCTS
3. MARKET POTENTIAL
4. MANUFACTURING PROCESS
5. MARKET INFORMATION
6. FOCUSING MARKET SEGMENT & OTHER STRATIGIES
7. MY STRENGHT FOR THE GIVEN ROLE
1.0
INTRODUCTION
Bakery is a traditional activity and occupies an important place in food processing industry. Despite the advent of fully automatic and semi-automatic bread as well as biscuit making Plants, a sizeable number of people still prefer fresh bread and other products from bakery.
The bakery industry in India can be categorized into the three broad segments of bread, biscuits and cake. Only 40% of the 3m tonnes bakery products industry in India is in the organized sector, while the balance comprises of unorganized, small-scale local manufacturers (Samant 2002).With changing consumer tastes and with the entry of multinationals post liberalization, the average Indian is expanding his palate from just bread, cake and biscuits to more sophisticated pizzas and burgers. The consumers are increasingly going for newer options with respect to bakery products. Recently, there has been a steady inflow of MNC’s and other organized players in this sector, leading to increased competition. Few Companies that go through channel partner are Britannia, Biskfarm, and Morish etc. Also, the Indian market is witnessing the proliferation of bakery café chains in the form of Barista, Café Coffee & Monginis etc.
2.0
PRODUCTS
There are many bakery products like bread and its different variants, biscuits, cakes &
EXECUTIVE SUMMARY-
The bakery industry in India is the biggest in food industry. It witnesses tremendous growth with the changing demographics and an improvement in the quality of life of urban people & rural people. I would like to thank you for providing me this opportunity to provide a brief knowledge about this industry & share some basic ideas to implement, while working in similar trade.
CONTENTS-
1. INTRODUCTION
2. PRODUCTS
3. MARKET POTENTIAL
4. MANUFACTURING PROCESS
5. MARKET INFORMATION
6. FOCUSING MARKET SEGMENT & OTHER STRATIGIES
7. MY STRENGHT FOR THE GIVEN ROLE
1.0
INTRODUCTION
Bakery is a traditional activity and occupies an important place in food processing industry. Despite the advent of fully automatic and semi-automatic bread as well as biscuit making Plants, a sizeable number of people still prefer fresh bread and other products from bakery.
The bakery industry in India can be categorized into the three broad segments of bread, biscuits and cake. Only 40% of the 3m tonnes bakery products industry in India is in the organized sector, while the balance comprises of unorganized, small-scale local manufacturers (Samant 2002).With changing consumer tastes and with the entry of multinationals post liberalization, the average Indian is expanding his palate from just bread, cake and biscuits to more sophisticated pizzas and burgers. The consumers are increasingly going for newer options with respect to bakery products. Recently, there has been a steady inflow of MNC’s and other organized players in this sector, leading to increased competition. Few Companies that go through channel partner are Britannia, Biskfarm, and Morish etc. Also, the Indian market is witnessing the proliferation of bakery café chains in the form of Barista, Café Coffee & Monginis etc.
2.0
PRODUCTS
There are many bakery products like bread and its different variants, biscuits, cakes &