Bakery Business Plan

Powerful Essays
Bakery project

Joy Bakery Reform Project

Prepared Expressly for
Ms. Liu Yan
Chairman
Board of Directors
Joy Bakery

Table of Contents

Part I Finding Probiern(s) . . . . . . . I
1. Current Business Analysis . . . . . . . . . . . 1
2. Focus Group Report . . . . . . . . . . . . . . 2
3. SWOT Analysis . . . . . . . . . . . . . . . . 4

Part II Deciding the Project objectives) . . 5
1. Objective SMART Analysis . . . . . . . . . . . 5

PartIII Planning the activities . . . . . . 6
1. Action plan 8 Activity Chart . . . . . . . . . . . 6
2. Cost Breakdown . . . . . . . . . . . . . . . . 8
3. Risk Analysis . . . . . . . . . . . . . . . . 9
4. Project Framework . . . . . . . . . . . . . . 11

PartIV Presenting Proposal for Project . . . . . . 12
1. Executive Summary . . . . . . . . . . . 12
2. Proposal . . . . . . . . . . . 12

Part I Finding Problern(s)

1. Current Business Analysis

Current state and business analysis

Joy Bakery is a corner shop run by Fangqun neighborhood committee, it is located in the southwest street of Fangzhuang residential area. The shop mainly sells cakes, bread, biscuits and offers cake delivery to nearby restaurants and online shoppers, on top of that, it also keeps a mini market offering daily necessities to local residents. The total floor space of the shop is 60 square meters. The shop used to be a mini supermarket before taken over by the neighborhood committee. As the baking room and cake displaying cases require only one third of the total floor space, therefore, the mini market is retained.

At first sales in the mini market was not so bad because local residents had got used to purchasing their daily necessities from the mini market. But things changed greatly when a big shopping mall called Carrefour was opened in the center of Fangzhuang area a year ago, as a result, the number of

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