Bajaj Pulsar
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Subject Title: Organization Analysis & Strategy Insight Scheme
Subject Leader: Mr.Maninder Singh
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Students Name: Mandeep Singh Roll No: 27 Lovekesh Mitta 25 Meha goel 28 Mohd. Faisal 31 Mohd. Jahas 30 Mohd. Usama 29 Mahesh Jagannathan 26
Section:SD2
BAJAJ PULSAR: “DEFINITELY MALE”
Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that, this brand changed the fortune of Bajaj Auto Ltd.
Its highly masculine outlook with sporty, engine sound, smoothest power drive, dashing structure gives the complete satisfaction of dare riding.
Before the launch of Pulsar, Indian bike market was divided broadly into Economy, Executive and Premium Bikes. Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001. Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.
It was not only the bike's performance that triggered the brand becoming an icon, a major part of the success was due to the classic advertising campaign by O&M. According to agencyfaqs, the birth of the "Definitely Male” campaign is interesting.
Company History
Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre
Subject Title: Organization Analysis & Strategy Insight Scheme
Subject Leader: Mr.Maninder Singh
[pic]
Students Name: Mandeep Singh Roll No: 27 Lovekesh Mitta 25 Meha goel 28 Mohd. Faisal 31 Mohd. Jahas 30 Mohd. Usama 29 Mahesh Jagannathan 26
Section:SD2
BAJAJ PULSAR: “DEFINITELY MALE”
Bajaj Pulsar is a motorcycle brand owned by Bajaj Auto in India. This bike has virtually redefined biking in this country. Pulsar launched in 2001 is the market leader in the 150 cc + performance bike segment. More than that, this brand changed the fortune of Bajaj Auto Ltd.
Its highly masculine outlook with sporty, engine sound, smoothest power drive, dashing structure gives the complete satisfaction of dare riding.
Before the launch of Pulsar, Indian bike market was divided broadly into Economy, Executive and Premium Bikes. Bigger motorcycles with higher capacity virtually did not exist (except for Enfield Bullet). The launch and success of Hero Honda CBZ in 1999 showed that there was demand for performance bikes. Bajaj took the cue from there on and launched the Pulsar twins in India on November 24, 2001. Since the introduction and success of Bajaj Pulsar, Indian youth began expecting high power and other features from affordable motorcycles.
It was not only the bike's performance that triggered the brand becoming an icon, a major part of the success was due to the classic advertising campaign by O&M. According to agencyfaqs, the birth of the "Definitely Male” campaign is interesting.
Company History
Bajaj Auto is a major Indian automobile manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre