Preview

BAJAJ CORP LTD

Powerful Essays
Open Document
Open Document
3925 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BAJAJ CORP LTD
BAJAJ CORP LTD
Bajaj Corp Ltd is a FMCG company in the hair oil category in Indian market. It belongs to the Shishir Bajaj Group.
The key people include Kushagra Nayan Bajaj - Non Executive Chairman, Sumit Malhotra - Managing Director, Jimmy Rustom Anklesaria - Whole Time Director, Gaurav Dalmia - Ind. Non-Executive Director, Dilip Cherian – Ind. Bajaj Corp Ltd mainly operates in Light Hair Oil Segment of the hair care segment through its main brand Bajaj Almond Hair drops.
Company History:
Bajaj Corp Ltd was incorporated on April 25, 2006 as a private limited company with the name Bhaumik Agro Products Pvt Ltd. In September 11, 2007, the name of the company was changed from Bhaumik Agro Products Pvt Ltd to Bajaj Corp Private Ltd. In October 16, 2007, the company went public and the name was changed to Bajaj Corp Ltd. The company's products have been in existence since 1953 and were sold by different Bajaj group companies. Bajaj Sevashram (BSL) an erstwhile Bajaj group company manufactured and sold the products until December 2000. From January 2001, the products were marketed under Deccan Ayurvedashram Pharmacy Ltd which subsequently changed their name to Bajaj Consumer Care Ltd (BCCL). In March 12, 2008, Bajaj Corp Ltd (BCL) entered into a brand licensing agreement with the promoter BCCL for the exclusive use of all the brand names under which the company markets their products. In April 2008, the company commenced manufacturing and sale of the products. It currently is the third largest player in the hair oils business in India.
FMCG Industry
Indian FMCG Industry’s growth in recent times has been fuelled by increasing population, urbanization and rising incomes in rural areas. In the past decade disposable income increased rapidly with a growing economy which has resulted in the industry to grow to Rs 2 Trillion as of 2012. It is expected that industry will continue to grow due rising population and rural benefit

You May Also Find These Documents Helpful

  • Powerful Essays

    "The TJX Companies, Incorporated - Company Report US." IBISWorld. Hemscott, Jan. 2010. Web. 30 May…

    • 1729 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    According to the official website (2011), there are six of brands belong to BP with the same idea. One of the main brands is BP, which focus on energy. It helps the world combine together with the energy through fuels or petrol. Aral is another brand related to the automobile energy with almost 2.5 million consumers visit each day. In 2000, ARCO joined BP with its primary business philosophy: “high volume equals low cost”. Moreover, Castrol’s lubricants are famous in race. Some famous companies such as Audi, BMW, and others preferred to use its products. In addition, Wild Bean Café and ampm are published to consider…

    • 1120 Words
    • 5 Pages
    Better Essays
  • Best Essays

    JDB Group is a wholly-owned company of Hong Kong, headquarters is based in Beijing the capital of China, as the major domestic specialty drinks, mineral water production and sales enterprises. Currently, the JDB 's products include red canned, bottled, "JDB" and "Kunlun mountains natural mineral water."…

    • 3180 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Tomato Sauce

    • 859 Words
    • 4 Pages

    As the market study show that Indian segment lacks with the preservative products , companies like HUL and ITC introduced…

    • 859 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Dwbdshdjahg Jdjsf

    • 562 Words
    • 3 Pages

    BAJAJ AUTO LTD IS MAINLY FAMOUS FOR ITS BRAND “ BAJAJ PULSAR “. CURRENTLY THERE ARE 5 BVARIANTS AVAILABLE IN THE MARKET WITH ENGINE CAPACITIES OF 135CC, 150CC, 180CC, 200CC & 220CC. MORE THAN A MILLION UNITS OF PULSAR WERE SOLD BY NOVEMBER 2005. WITH MONTHLY SALES OF MORE THAN 48,000 UNITS IN JUNE 2009. PULSAR IS THE LEADER WITH MARKET SHARE OF 43%.…

    • 562 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Royal Enfield

    • 775 Words
    • 4 Pages

    In 2000, the company was deceive and could not sell 2000 numbers against the 6000 nos of the capacity. Mr.Sidharadh Lal, third generation of the company stood up and thought to rejunuvate the company. He recruited Mr.Ravichandran as CEO who was having rich experience in TVS Motors and Bajaj auto Limited…

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Today, Bajaj Allianz is one of India’s leading and fastest growing insurance companies. Currently, it has presence in more than 800 locations with over 1.50 lacs insurance Consultants.…

    • 4376 Words
    • 18 Pages
    Good Essays
  • Good Essays

    Marketing Myopia

    • 509 Words
    • 3 Pages

    Bajaj Auto came into existence in 1945. It started off by selling imported Vespa scooters and three wheelers in india. In 1959, it obtained license to manufacture two& three wheelers and went public in 1960.In 1960, it set up a shop to manufacture them in technical collaboration with Piaggio of Italy. By 1986, it managed to produce and sell 5 lac vehicles in a single financial year.…

    • 509 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Project File on Bajaj Auto

    • 7981 Words
    • 32 Pages

    The Bajaj Group was founded in 1926 by Jamnalal Bajaj and now consists of 27 companies. In 1945, Jamnalal Bajaj had formed M/s Bach raj Trading Corporation Private Limited, the flagship company, to sell imported two-wheelers and three-wheelers. The company acquired license from the government in 1959 to manufacture these vehicles and went public the next year. By 1977, the company saw its plant rolling out 100000 vehicles in a single year. In another nine years, Bajaj Auto could produce 500,000 vehicles in a year. The present Chairman of the Bajaj group, Rahul Bajaj, took charge of the business in 1965. He was the first licensee of the Indian make of the Italian Vespa scooter. Japanese and Italian scooter companies began entering the Indian market in the early 1980s. Although some boasted superior technology and flashier brands, Bajaj Auto had built up several advantages in the previous decades. Its customers liked the durability of the product and the ready availability of maintenance; the company 's distributors permeated the country. By 1994-95, Bajaj was racing to beat Honda, Suzuki and Kawasaki in the two-wheeler segment internationally. By 1997, Bajaj faced tough competition in the domestic market and its market share stood at 40.5%. Under the leadership of Rahul Bajaj, the turnover of Bajaj Auto has gone up from Rs.72 million to Rs.46.16 billion(USD 936 million), its product portfolio has expanded from one to many and the brand has found a global market. Bajaj as a brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. The company has a network of 498 dealers and over 1,500 authorized service centers and 162 exclusive three-wheeler dealers spread across the country. Bajaj has identified a segment of customers called 'Probikers ', who are knowledgeable about motorbikes and appreciative of…

    • 7981 Words
    • 32 Pages
    Good Essays
  • Powerful Essays

    Horlicks

    • 2042 Words
    • 9 Pages

    While the exact date of its India launch is not known, some of its commercials date back to the early 1900s. Currently owned by GSK Consumer Healthcare Ltd in India…

    • 2042 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    bazaz allianz

    • 857 Words
    • 4 Pages

    Bajaj Auto Ltd, the flagship company of the Rs. 8000 crore Bajaj group is the largest manufacturer of two-wheelers and three-wheelers in India and one of the largest in the world.…

    • 857 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Bajaj Pulsar Synopsis

    • 563 Words
    • 3 Pages

    The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history.…

    • 563 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Marico Case Study

    • 2574 Words
    • 11 Pages

    Marico Limited manufactures and market fast moving consumer goods in hair care, skin care and health food segments. The product portfolio consists of edible oils, hair oils, fabric care products, hair creams and processed foods. Brands associated with Marico’s stable are Parachute, Parachute Jasmine, Hair & care, Oil of Malabar, Saffola, Sweekar, Shanti Amla and Shanti Thanda.…

    • 2574 Words
    • 11 Pages
    Good Essays
  • Good Essays

    Success Stories

    • 786 Words
    • 4 Pages

    From riding the Chetak scooter to zipping past the Pulsar 220CC, it has been an evolution for Bajaj Auto. India's second largest two-wheeler maker's origin is rooted in Bachchraj Trading Corporation, first set up to trade in a few 2 and 3-wheelers. Founded by Jamnalal Bajaj, who associated closely with Mahatma Gandhi during the freedom struggle, the Bajajs' have seen real growth starting from the sixties. Though Bajaj started off as dealers in imported 2 and 3-wheelers, it was only in 1960, that it started manufacturing, having obtained the precious manufacturing licence from the government. In mid-sixties, current Chairman Rahul Bajaj took over the reins as the CEO, but the eighties are still seen as the best years for Bajaj. "The decade of the 80s was the greatest decade for Bajaj Auto. We did well in the 70s, but 70s was a disaster for Indian industry. It was the height of misguided socialism. No technology was allowed to come," reminisces Bajaj. Interestingly, during the 80s, Bajaj Auto's production jumped 8 fold to touch 8 lakh units! In the 80s, the company also touched the magic figure of Rs 100 crore, which was in 1980-81. But the rapid expansion saw a cooling off in the 90s. Volumes grew by only about 78%, partly because the scooter king was faced with consumer preference shifing from scooters to bikes. Bajaj had no presence in bikes and had to forge an alliance with Japanese major Kawasaki to get a jumpstart in the motorcycle business in 1986. That was not good enough to fight the new rivals - the Munjals with the Hero Honda joint venture. As a result of the Kawasaki partnerships, Bajaj succeeded where LML and Kinetic had failed. That success called for a crucial makeover time for the Bajaj management. The next generation Rajiv Bajaj and Sanjiv Bajaj were inducted into the company in the early nineties. The young energy of the two brothers backed by an equally energetic research team helped Bajaj Auto roll out a winner in this…

    • 786 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Parachute

    • 461 Words
    • 2 Pages

    To drive the brand the company had signed on Cricketer Yuvraj Singh, as there new Brand Ambassador who brings in a refreshing change. He is a complete fit with the brand because he is young, stylish, dashing, and flamboyant.…

    • 461 Words
    • 2 Pages
    Good Essays