Bajaj Allianz

Topics: Insurance, Life insurance, Insurance in India Pages: 74 (8824 words) Published: September 6, 2009

Study of Life Insurance & Marketing Strategies



Submitted to

In partial fulfillment of the degree of MASTER OF BUSINESS ADMINISTRATION

Submitted by

Ankur Goyal
MBA-III Semester



I hereby declare that the project entitled on the Study of life insurance & marketing strategies of BAJAJ ALLIANZ LIC Ltd, Firozabad (A branch of BAJAJ ALLIANZ LIC Ltd.) submitted to the ITS, Ghaziabad in partial fulfillment of the degree of Master OF Business Administration (MBA) is my original and not submitted for award of any other degree, diploma or other similar award.


Place… Signature of the Student


To make aware of real life business situation every MBA student has to undergo for the period of 8-10 weeks under the guidance of professional manager to get the better understanding of the environment. By the time one complete his MBA degree he already has experience, which prove very beneficial in future.

I Ankur Goyal student of MBA lll Sem of INSTITUTE OF TECHONOLOGY AND SCIENCE, GHAZIABAD, on practical training at Bajaj Allianz Life Insurance Co. Ltd, the duration of 8 weeks, and I was under marketing dept especially in sales at Firozabad.

Let me lastly add that I am not perfectionist nor does my project contain cent percent accuracy. Beyond questioning I have put my best efforts in the completion of the project.

I hope this project work prove useful to its reader and organization as well if it deserves.


The present study of the Study of Life insurance & marketing strategies of Bajaj Allianz Life Insurance Co. Ltd, based on my 8 weeks training at Firozabad, (A unit of Bajaj Allianz LIC Ltd); Suhag nagar, Firozabad.

In the preparation of this project; I have been helped by my quarters. First of all I express my thanks to the management of Bajaj Allianz LIC Ltd, who have allowed me & gave me opportunity to complete my summer training/ study in their organization.

I heartily thankful to my company’s project guide Mr. Atul Jindal (Sr. Sales Manage) & Mr. Manish Gupta (Sales Manager), for his proper guidance. Their expert direction & opinion has helped me in a long way to solve my ticklish problems, across which I face during understanding this project work.

I also thankful to my project guide Mr. Satish Kumar for his guidance, help and valuable suggestions and other faculty members also.

I also express my thanks to all the respondents who were enough to spare their valuable time for me.

With special regards, my heartiest thanks to my parents & family for their constant support. And, I sincerely thanks to all my friends who helped me to complete this project successfully.

Ankur Goyal


A marketing strategy is a process that can allow an organization to concentrate its (always limited) resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.

Marketing strategy as a key part of the general corporate strategy marketing strategy is most effective when it is an integral component of corporate strategy, defining how the organization will engage customers, prospects and competitors in the market arena for success. It is partially derived from broader corporate strategies, corporate missions, and corporate goals. They should flow from the firm's mission statement. They are also influenced by a range of micro environmental...

Bibliography: Books
• Kothari C.R., (1999) Research Methodology, Wishwa Prakashan
• Kotler P. and Armstrong G., (2005) Principles of Marketing New Delhi, Prentice Hall of India
• Kotler P., (1999)Marketing Management Analysis, Planning, Implementation and Control, New Delhi, Prentice Hall of India
• Saxena Rajan, (1999) Marketing Management, Tata McGraw Hill
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