Bahrain Bay Case

Pages: 2 (478 words) Published: December 31, 2010
Question 1 (Bahrain Bay Philosophies)
Bahrain Bay has four fundamental philosophies, emphasizing their strategic priorities:

The first is aesthetics, a dedication to state-of-the-art architectural designs that create a modern image of this real estate project. From a marketing perspective, the artistic designs are the key edge of Bahrain Bay's buildings. The second is community. Rather than marketing each building individually, Bahrain Bay seeks to maintain unified community for its residents and business people. It extends beyond the traditional concept of marketing a service into place marketing, where an integrated community is born. This is supported by the digital technologies and infrastructures. The third is social equity. The Bay offers a wide range of opportunities for all. With a differentiated setting for residents, a distinct commercial community and a potentially profitable outcome for investors. It believes to serve its stakeholders. Bahrain Bay promises a quality of life for residents, businesses and visitors alike. The fourth and last philosophy is tomorrow's environment.

By employing top-notch technologies and ecologically sound infrastructures, Bahrain Bay is environmentally friendly, sustaining a city for generations to come.

Question 2 (Bahrain Bay’s Mission)
Bahrain Bay is a stunningly presented collection of waterfront residential ,retail , and commercial developments , representing a unique new focal point in Bahrain.

Question 3 (MIPIM)
MIPIM is the world's foremost real estate trade show, held on a yearly basis. It brings together the most influential real estate professionals to explore major international property development projects, connect with potential partners, and strike deals over 4 intensive days. Bahrain Bay had to promote their project, in a setting that gathers would-be investors, real estate professionals, who are their ultimate potential customers. It was the best way to reach out to their targets,...
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